Tuesday, 17 October 2017
 
 
Web Hosting: Web Accessibility PDF Print E-mail
Deep in the heart of an office complex there lies a room that may be filled with floor to ceiling server cages that house multiple web-based servers. In the back of a storefront you may likely find servers working to keep websites operational.

A web host is simply a leasing agent for space on an existing server to allow your business website to be accessible by millions of Internet customers. The use of a web hosting service is similar to leasing a storefront as a showroom – it just costs less.

However, unlike a typical building lease option, a web host can provide a variety of features that you can customize based on the needs of your online business. For instance, you might need the capability of providing File Transfer Protocol (FTP) to business associates to access company data or new manufacturing specs. You might also need other data management protocols.

Most ecommerce websites will also need a shopping cart with Secure Sockets Layer (SSL), database support and other similar features. Web hosting may not always be a ‘one-size-fits-all’ solution. You should determine what your needs will be in a web hosting solution and seek to find a solution that bundles the most options for the most reasonable price.

Interestingly, many of the sites that provide web design also make web hosting a part of the package. There may be many reasons this is so, but the predominant reason may be the access to the site information through a known or existing server. However, it is possible to work with a web hosting solution to allow the development of a site that is personally built by you. These web-hosting solutions allow the use of an extensive selection of features that can be customized through template rich designs and implemented in less time than other web development options.

You also want to find a web hosting service that can guarantee the greatest amount of uptime. Because the Internet has grown so fast you may also find web-hosting solutions that have no track record, so be careful about selecting a company that has not had ample time to prove their capabilities in maintaining quality service.

Leasing a portal to the web through a web-hosting service is one of the most cost effective ways to unleash your entrepreneurial spirit through a business startup, but you may be best served in looking through a variety of options before settling on a service that will help determine your accessibility on the web.

 
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3 Benefits Of Web Analytics
Web analytics is the process of measuring site statistics and analyzing traffic behavior. Here are there of the main benefits of web analytics.

It is typical for any business to do some data analysis. Data analysis is used to determine sales, profit, loss rate, and market interest. However, in terms of establishing a strong e-presence for your website, there is one tool that you could used in order to collect necessary data that you would need to promote your site.

Web analytics has been gaining steady popularity among websites, blogs and portals. It is used to analyze market trends and to identify website users or visitors. It is also used to determine the behavior of website users. It is a great tool to determine your latest website trends and your visitors’ or users’ preferences in terms of site features. Here are the benefits of web analytics.

Number 1: It helps monitor your visitors and users

With web analytics, you would know how long your visitor stayed in your website, who they are and where they came from. You will be able to know their clickstreams, the keywords they used, and how they came to be in your website (referrer pages, search engines, etc). You would be able to determine how many times a user or a visitor returned to your website and which pages were given preference.

In fact, a web analytics tool would tell you your website usage down to the last specifics. It would tell you about your visitor’s nationality and language. It can even pinpoint the city of origin. Of course, it will tell you the IP addresses and the host used for access. Further analysis would reveal if your visitors were there to actually check out your site or if they were mere strays. Most certainly, you will know how many visitors you get daily.

Number 2: It can help you optimize your website

Once you have carefully studied the actions of your visitors or web users, you would be able to act accordingly in order to optimize your website. You would also have an idea about the things that need changing and the aspects of your website that may appeal more to your market. You would know which pages are most viewed and which are basically ignored. You would be able to adjust certain aspects of your website that need improvement or adjustments. You could then fix any technical problems; or you could also improve, streamline or reshape site navigation to better assist your site users or visitors.

Number 3: It can help you formulate a sales and e-marketing plan

Web analytics will be able to assist you in preparing for an e-marketing plan and course of action. This will be more effective because your plan would be based on actual facts and not mere probabilities. You would be able to really know what your market wants. By tracking the items which were highly viewed, you would learn which products received the highest response. You would also be able to enhance other programs that you have already employed like pay-per-click or PPC advertising. You would be able to get more clients, as well as monitor and keep your clients interested.