Tuesday, 17 October 2017
 
 
Web Hosting The Internet Marketing Tool PDF Print E-mail
An important part of doing any kind marketing today is definitely an effective Internet marketing strategy, and for that the first thing you need is reliable web hosting.

I know some people say that you can market this and that without having your own website, but I definitely disagree. Many affiliate programs and various business opportunities offer you "personalized web sites" that you can use without owning you own server space. However, replicated company websites and an often long and cumbersome affiliate link can only take you so far, with thousands of other people using the exact same material.

Another trick, that seems to be really in vogue these days, is people who want to advertise with Google Adsense or Yahoo using your money. Most often they make it sound like this is as easy as it gets, when it comes to making money online as an affiliate.

While Adsense and other pay per click advertising is definitely a viable option, one should remember that it requires thorough keyword research and continuous tracking in order to produce a good ROI. Additionally, according to Google's new Terms of Service, you can't point an AdSense ad directly to an affiliate link - the link must always point to an URL of your own. The very same thing goes for publishing articles in the popular article directories.

Finally, if you have your own company and product, your own high quality server space really is an absolute must these days. However, the big "dot-com bubble" was at least partially caused by people charging obnoxious fees for company websites that actually delivered very little results.

Done right, your online presense doesn't have to be that expensive, while still generating great revenue. The choice of web host is one of the crucial steps in turning your website into a great success.

Points to consider when choosing a hosting company

If you are serious about making it online you definitely need you very own web space, that you can do what you want with. As an affiliate you can, for instance, put up your own websites that offer some unique content to your visitors and pre-sells them on the affiliate product or business opportunity of your choosing. People do not like to be sold, remember - a friend with a genuine recommendation is always more welcome than a stranger with a business pitch.

So how do you choose a web host, then?

In my humble opinion you should be looking for the following:

* Reliability

* Support

* Integrated features

* Price

Exactly in that order. There are many services that provide you hosting space for free, I know, but if you are going to market in a professional manner you definitely need to get professional hosting. Besides, most free webhosts pack YOUR site full with THEIR advertisements.

When you are trying to build credibility with your audience this can easily be fatal.

The webhost I personally have chosen, fulfill the criteria I mentioned above. Their service is extremely reliable and their support is the best I have seen online anywhere - you can call, email or chat live with the friendly support staff 24/7/365.

I can not overemphasize the importance of this, because when working with websites, scripts and things like that, it is not a question of IF you will run into trouble but when. And unless you are a total guru yourself you will need help, the faster the better.

When it comes to features, it is naturally important to be allowed to run scripts like php, cgi, asp etc. Because these are widely used by shopping carts, sequential auto responders and other tools you may need.

Naturally, depending on your business strategy and goals, the features required of your webhost will vary. If you are an affiliate, promoting many different products, you need a web host that will allow you to set up many different domain names on the same server - creating separate web sites containing valuable information for your various target audiences.

If you are going to run a large web shop and/or send out large amounts of email, you should seriously consider investing in a dedicated or virtual server. Shared servers (which means you share a server with several other users) often place limits on how much email and bandwidth you can use per month.

When you have found a suitable web host, that can deliver all of the three first mentioned points according to your needs, you should start looking at prices. As the old saying goes, you generally get what you pay for. However, high quality hosting does not have to cost an arm and a leg these days. There are many excellent web hosts to choose from, and if you shop around a little you will find one that also fits your budget.

 
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What To Look For In Web Hosting Selection
So, you decided to host your domain or website on the World Wide Web. Good, do you know how to decide on the best web-hosting package? Let me help you with a few guiding points to make a good and informed decision. There are a great number of factors in choosing and I am going to describe each very briefly:

1.Reliability of the server and Uptime
2.Traffic Transfer or Bandwidth
3.Disk or storage space
4.Technical or service support
5.Add-ons capacity

Reliability of the servers and Uptime: The servers of the web host should be reliable and should have a continuous uptime of a minimum 99.5%. The server reliability translates into the availability of your website on the net. If someone tries to access your site and they get ‘server not found’ message too many times, they will shift their business elsewhere. A good web host will guarantee 99.8% uptime round the clock 7 days a week.

Traffic Transfer or Bandwidth: Traffic transfer or bandwidth refers to the capacity of the web host to accommodate simultaneous access to your website. This is measured by the bytes number (amount) transferred by your site when web surfers access your site on the web. All web hosts will charge for this service and there is no such thing as ‘limitless bandwidth’. It is good if you can find out the details before hand so as to avoid bad surprises with high bills for data transfer. A simple website will be comfortable with about 50 GB to 100GB.

Disk or storage space: As important as the traffic transfer size, is the disk or storage space. Similarly, you should look out for a minimum 200 MB. Many web hosts will and can offer you larger disk / storage spaces, which is absolutely fine. However, keep in mind that even if you are a totally professional site you may not need more than 5000 MB. So, a realistic move is to aim at 200– 1000 MB as disk/storage space.

Technical support: Look for history of the web host and find out their approach and time of rectification of different problems that can crop up with the server and sites. All web hosting entities will assure you of round-the-clock service seven-days-a-week. However, very few really function this way. It is very important to have a good service support so as to have an interrupted access to your site. Be careful of free services and false assurances in this field as it can destroy your business with lack of proper support.

Add-ons capacity: You should be able, unless you prefer otherwise, to add, update, and delete things in your website yourself. The most normal of these things would be managing your email, passwords and creating different accounts. There are more advanced features with the control panel of the host, which could allow you to add or delete extra items on your website directly. You should find out the amount of liberty your host can extend to you.

In case you are planning to run a business complete with financial transactions, order forms, you will need additional services like secure server for credit card encrypting and the like.

Other plus points are email auto-responders, mail forward, re-routing, and multiple accesses. This would ensure that your negotiations cover all bases.