Sunday, 17 December 2017
 
 
Web Hosting , Real Estate In CyberSpace PDF Print E-mail
As the internet market has grown and assimilated into global culture, becoming an integral part of our daily lives, more and more companies, small businesses, non-profits, and individuals are embracing the web, all desiring their own websites, tailored to their specific needs and interests, and expressing their goals and visions, while targeting specific audiences. Even individuals and companies known for their old-fashioned tenets and inflexible standards, are giving way to new standards in advertising and mass-marketing so easily and readily available on the web.

One of the greatest assets of the web is its ready accessibility from anywhere on the globe by the click of a mouse. All one needs is a computer, handheld device, or such peripheral with an Internet connection, and presto! You are connected to an enormous database of information on everything possible: from real estate and brokerage negotiations, to educational documents, research, and studies, to entertainment, media, and games; to libraries, health resources, and so much more - the list is 'virtually' endless.

Numerous web hosting companies have sprouted all over the globe, each outfitting clients with hundreds of MB of web space and domain names, as well as extra features such as easy to use templates for building websites, numerous mailboxes, large quotas for data transfer (20-60GB per month), marketing strategies, visitor statistical reports such as Urchin, password protection, FTP access, web blogs, audio and video streaming, PERL Debuggers, Message boards, Guestbooks, and hit counters in CGI script, mailing lists and autoresponders, file management and tech support resources, as well as live telephone support, often 24 hours a day. E-commerce sites will want to have additional special features that enable quick and seamless financial transactions, with secure encryption and SSL Digital Certificates, for visitors to their sites wishing to purchase products or services online.

Some web hosting companies such as the award-winning Earthlink Company based in Atlanta, GA in the United States, offer dual platforms, such as Unix and Windows. Considered the most versatile operating system, the Unix system supports freeware and shareware programs and offers maximal security. On the other hand, the Windows system hosts webpages designed in Microsoft Access as well as ASP or Active Server Programs. Depending on the needs of the client, web hosting companies offer a wide variety of services and amenities, with each increase in web space offering a substantial increase in web services accordingly. A general rule of thumb is that the client gets as much as they are willing to pay for.

There are three kinds of web hosting: shared, dedicated, or collocation. Shared web hosting, the least expensive, involves sharing a portion of an existing file server with other companies. Dedicated hosting is more expensive and allows for full control and access to a web server, with absolute control of processing power and storage space. This type of web hosting more than suffices for most businesses and enterprises.

The last but not least kind of web hosting, is collocation, in which the client provides all services such as hardware and software and the only task relegated to the web host is to ensure that the server remains connected to the internet. Collocation is truly for only the "die-hard" techie that has exceeded the generous boundaries of dedicated hosting.

 
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Optimizing Your Blog For The Search Engines
If you have a blog and do not want to have it to consume you life with promotional and marketing efforts, you will have to turn instead to search engine optimization techniques.

Although there is an ongoing debated regarding the best ways to achieve search engine optimization, those who know about such things seem to agree on two points.

1) Maximum search engine optimization demands that you use specific, well chosen keywords to optimize the content of each of your blog’s pages; and,

2) You need to create either one-way inbound links to your blog, or reciprocal links.

The search engine optimization for your blogs should begin before you even build them, with keyword research. The first thing you need to learn, if your blog is to generate decent traffic, is what keywords will attract the greatest number of visitors for the smallest amount of work.

The easiest way to do this is to either pay for a daily or monthly subscription to WordTracker, or to use the Overture tool to research the number of searches which have been performed on every blog appropriate keyword of which you can possibly think.

Make a record of the number of searches which have been done on your selected keywords, and then analyze how many pages are already using those keywords by searching for each of them on Google.

In addition to determining the number of pages using them, look at the sites which are the leading competitors for them, according to their positions in the Google page rankings. You don’t want a keyword which is already in use by a highly ranked site.

What you do want in a keyword which will maximize your blog’s search engine optimization is a high number of searches, with a low number of sites already using it, and with those sites having low Google page rankings. If you find keywords which qualify on all a three counts, grab them and don’t let go!

Now you are ready to create your boog’s onpage search engine optimization. You accomplish this by using your selected keywordsat a density of about 1.5%, or six times for every three hundred words, on each page of your blog, and by including them in your page’s headers and titles.

You need to make sure that the other content of your blog is related to your keywords and useful to both your readers and the search engine spiders.

Finally, you can conclude your efforts for search engine optimization with offpage optimization, creating title links to your blog which contain your chosen keyword and submitting them to blog directories.

You can also join link exchanges and offer to feature links to other quality blogs in your blog, if your blog links will receive equal billing in them.