Thursday, 29 June 2017
 
 
Web Hosting , Real Estate In CyberSpace PDF Print E-mail
As the internet market has grown and assimilated into global culture, becoming an integral part of our daily lives, more and more companies, small businesses, non-profits, and individuals are embracing the web, all desiring their own websites, tailored to their specific needs and interests, and expressing their goals and visions, while targeting specific audiences. Even individuals and companies known for their old-fashioned tenets and inflexible standards, are giving way to new standards in advertising and mass-marketing so easily and readily available on the web.

One of the greatest assets of the web is its ready accessibility from anywhere on the globe by the click of a mouse. All one needs is a computer, handheld device, or such peripheral with an Internet connection, and presto! You are connected to an enormous database of information on everything possible: from real estate and brokerage negotiations, to educational documents, research, and studies, to entertainment, media, and games; to libraries, health resources, and so much more - the list is 'virtually' endless.

Numerous web hosting companies have sprouted all over the globe, each outfitting clients with hundreds of MB of web space and domain names, as well as extra features such as easy to use templates for building websites, numerous mailboxes, large quotas for data transfer (20-60GB per month), marketing strategies, visitor statistical reports such as Urchin, password protection, FTP access, web blogs, audio and video streaming, PERL Debuggers, Message boards, Guestbooks, and hit counters in CGI script, mailing lists and autoresponders, file management and tech support resources, as well as live telephone support, often 24 hours a day. E-commerce sites will want to have additional special features that enable quick and seamless financial transactions, with secure encryption and SSL Digital Certificates, for visitors to their sites wishing to purchase products or services online.

Some web hosting companies such as the award-winning Earthlink Company based in Atlanta, GA in the United States, offer dual platforms, such as Unix and Windows. Considered the most versatile operating system, the Unix system supports freeware and shareware programs and offers maximal security. On the other hand, the Windows system hosts webpages designed in Microsoft Access as well as ASP or Active Server Programs. Depending on the needs of the client, web hosting companies offer a wide variety of services and amenities, with each increase in web space offering a substantial increase in web services accordingly. A general rule of thumb is that the client gets as much as they are willing to pay for.

There are three kinds of web hosting: shared, dedicated, or collocation. Shared web hosting, the least expensive, involves sharing a portion of an existing file server with other companies. Dedicated hosting is more expensive and allows for full control and access to a web server, with absolute control of processing power and storage space. This type of web hosting more than suffices for most businesses and enterprises.

The last but not least kind of web hosting, is collocation, in which the client provides all services such as hardware and software and the only task relegated to the web host is to ensure that the server remains connected to the internet. Collocation is truly for only the "die-hard" techie that has exceeded the generous boundaries of dedicated hosting.

 
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A Few Mistakes To Avoid When Designing Your Web Site
Be aware of these common pitfalls when designing your site:

• The home page does not quickly tell you what the Web site is all about. You should be able to visit the home page of any Web site and figure out what the site is about, what type of products it sells, or what it is advertising within five seconds.

• The poor use of popup windows, splashy advertising, splash pages (pages with neat animations and sound but which you have to watch for five to ten seconds before you are taken to the real Web site), and other Web design features that draw interest away from your Web site, products, and/ or services.

• Poor Web site navigation. This includes broken hyperlinks, hidden navigation, poor wording of navigational links, links that take you to pages with no links, links that take you to the same Web page, and pages with no links back to the home page (always include a link back to the home page so that regardless of where site visitors are, they can find their way back home!).

• Believing that because you have a Web site, you have a marketing campaign or overall marketing and advertising strategy. You need to understand that your Web site is not your marketing strategy. Your Web site is just a part of your overall marketing strategy, depending on your business goals; for example, if you have a successful restaurant but want to advertise and promote your business on the Web. Creating a Web site is great, but if it is not promoted and advertised, no one will ever find it. By passing out business cards with your Web site URL embossed on them, you are using a traditional marketing campaign to promote your Web site. If you offer a downloadable/ printable coupon from your Web site, you are successfully using your Web site as part of your marketing strategy to meet your goal of increased restaurant sales.

• Failure to attain Web site relevance and content updating. There is nothing more dissatisfying to a Web customer than visiting a Web site that is grossly out of date. Incorrect pricing, products no longer available, dated content, and ancient advertising all signify to the Web site visitor that your devotion to your Web site is suffering greatly. Cramming your pages with non-relevant material will detract the visitor from getting the point of your Web site (the five-second rule mentioned earlier).

• Avoid too many text effects. Forget flashing text, reversing text, gymnastics text, or other eye-popping and dizzying effects, which do nothing more than annoy your site visitor. Don't create a "loud" Web site that contain so many blinking, flashing, twirling, and spinning icons, text, or graphics that visitors are overwhelmed by the effects and under-whelmed by the site content.

• Limit the number of graphics on your Web site so that you don't overwhelm your site visitors with "graphics overload." Don't use animated GIF images on your Web site. These were cool ten years ago, but in today's professional environment, they are just another "loud," annoying distraction that site visitors don't want to see.

• Don't use Microsoft's themes (built-in design templates) when creating a Web site with Microsoft FrontPage. While FrontPage is bashed on a regular basis, we stand by the fact that it can be used to design great Web sites.

• Don't incorporate frames into Web site design. The use of frames within a Web site will drive customers away faster than anything!

• DO incorporate the proper Web site design elements to ensure that your Web site is ready to be found by search engines.