Saturday, 04 April 2020
 
 
Web Hosting: Defining The Office Space PDF Print E-mail
The web hosting solution for a home-based business will likely be radically different from the needs of a large ecommerce site. The use of a web host is essentially the cyber-office lease for your Internet business. The web hosting solution houses the files you will need to upload and can store you online company data.

There are three primary web-hosting solutions and each one is designed to accommodate a specific need. This article will take a look at these three solutions and what type of business may require each solution.

Co-Located Server Hosting

We will start with the most comprehensive solution first. This type of web hosting is in-house and will typically cost the most. You will need to purchase one or more server specifically for your company use. This server will need to be monitored and will likely require an in-house Internet Technician (IT).

This solution works for larger companies with either lots of data to store or who want to be able to work on any solution regarding their web hosting immediately.

Dedicated Hosting

This plays a similar role to the co-located server hosting option in that you have your own server taking care of your online data. In this case, however, the server is located off-site and is maintained by a third party. Middle to large sized firms would likely use this option to maintain the highest possibility of uptime without the need for an in-house IT.

Shared Hosting

This is the most cost effective method of hosting and takes care of the majority of personal and small businesses sites. Most Shared Hosting options are less than $100 per month (often much less). Many of these same services are adaptable to allow for ecommerce solutions.

There are other options in web hosting solutions, but they typically fall into these three categories. Obviously the Co-Located Server Hosting option will be the most costly and labor-intensive solution, but it will be the best solution for the large business managing hundreds and thousands of transactions online.

The Dedicated Hosting option may be a good fit when a growing company needs a high ceiling for data as well as the comfort of knowing their fate isn’t tied to a server with multiple accounts.

The Shared Hosting solution is perfect for a business startup because it provides a cost effective way to get online without breaking the bank. Some Shared Hosting solutions provide the tools to allow their customers to develop their own ecommerce sites through template rich designs. Remember, just because the server is shared with others doesn’t make it a bad solution. To say otherwise would be to say an office building is bad because it contains more than one office.

 
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Web Hosting The Internet Marketing Tool
An important part of doing any kind marketing today is definitely an effective Internet marketing strategy, and for that the first thing you need is reliable web hosting.

I know some people say that you can market this and that without having your own website, but I definitely disagree. Many affiliate programs and various business opportunities offer you "personalized web sites" that you can use without owning you own server space. However, replicated company websites and an often long and cumbersome affiliate link can only take you so far, with thousands of other people using the exact same material.

Another trick, that seems to be really in vogue these days, is people who want to advertise with Google Adsense or Yahoo using your money. Most often they make it sound like this is as easy as it gets, when it comes to making money online as an affiliate.

While Adsense and other pay per click advertising is definitely a viable option, one should remember that it requires thorough keyword research and continuous tracking in order to produce a good ROI. Additionally, according to Google's new Terms of Service, you can't point an AdSense ad directly to an affiliate link - the link must always point to an URL of your own. The very same thing goes for publishing articles in the popular article directories.

Finally, if you have your own company and product, your own high quality server space really is an absolute must these days. However, the big "dot-com bubble" was at least partially caused by people charging obnoxious fees for company websites that actually delivered very little results.

Done right, your online presense doesn't have to be that expensive, while still generating great revenue. The choice of web host is one of the crucial steps in turning your website into a great success.

Points to consider when choosing a hosting company

If you are serious about making it online you definitely need you very own web space, that you can do what you want with. As an affiliate you can, for instance, put up your own websites that offer some unique content to your visitors and pre-sells them on the affiliate product or business opportunity of your choosing. People do not like to be sold, remember - a friend with a genuine recommendation is always more welcome than a stranger with a business pitch.

So how do you choose a web host, then?

In my humble opinion you should be looking for the following:

* Reliability

* Support

* Integrated features

* Price

Exactly in that order. There are many services that provide you hosting space for free, I know, but if you are going to market in a professional manner you definitely need to get professional hosting. Besides, most free webhosts pack YOUR site full with THEIR advertisements.

When you are trying to build credibility with your audience this can easily be fatal.

The webhost I personally have chosen, fulfill the criteria I mentioned above. Their service is extremely reliable and their support is the best I have seen online anywhere - you can call, email or chat live with the friendly support staff 24/7/365.

I can not overemphasize the importance of this, because when working with websites, scripts and things like that, it is not a question of IF you will run into trouble but when. And unless you are a total guru yourself you will need help, the faster the better.

When it comes to features, it is naturally important to be allowed to run scripts like php, cgi, asp etc. Because these are widely used by shopping carts, sequential auto responders and other tools you may need.

Naturally, depending on your business strategy and goals, the features required of your webhost will vary. If you are an affiliate, promoting many different products, you need a web host that will allow you to set up many different domain names on the same server - creating separate web sites containing valuable information for your various target audiences.

If you are going to run a large web shop and/or send out large amounts of email, you should seriously consider investing in a dedicated or virtual server. Shared servers (which means you share a server with several other users) often place limits on how much email and bandwidth you can use per month.

When you have found a suitable web host, that can deliver all of the three first mentioned points according to your needs, you should start looking at prices. As the old saying goes, you generally get what you pay for. However, high quality hosting does not have to cost an arm and a leg these days. There are many excellent web hosts to choose from, and if you shop around a little you will find one that also fits your budget.