Saturday, 04 April 2020
 
 
Web Development With Seo In Mind PDF Print E-mail
When a business owner decides to bring their business to the web, generally the last thing that they think about is search engine optimization. They assume that whomever they hire to do their web design will put up a site and then submit it to the search engines and the traffic will magically pour in. Unfortunately it takes more than that to drive search engine traffic to your site, and even more unfortunately most developers don't program with SEO in mind, nor do they educate the client about the process involved in gaining traffic from search engines.

Whether it's carelessness or a lack of knowledge, or a combination of the two, this often leads to a client that several months down the road doesn't understand why their site doesn't get any traffic and isn't helping their business. A good designer will not only program with SEO in mind, but will also educate the client about the basic principles of SEO, whether they are the one who executes it or not.

Many times the clients I inherit have gone through this scenario and then face drastic on-site changes to get their site search engine friendly before we are even able to begin the arduous process of link building. Whether you are designing a site for yourself or for a client, following the simple steps below when programming will ultimately save the business time and money and result in a search engine friendly site that truly maximizes the online potential of the business.

Use proper tags for headings, bold text, italic text, and lists – HTML has heading tags, bold tags, italic tags, and ordered and unordered lists for a reason and you should use them. Using CSS you can practically style them however you like, but actually using a heading tag for your headings, and bold tags for important text, will help allow search engines understand what text on a page is a heading or what is more important than the surrounding text. Simply applying a CSS style that makes text larger or bold doesn't do that.

Optimize your images – search engine spiders can't read text within an image. Adding ALT text to your image tag helps, but ideally you should remove all wording from the image and style it using CSS, adding the remaining portion of the image as a background image to the text. Here is a side-by-side comparison (http://www.seo-playbook.com/image_example.php) of two images that look the same in your browser, but much different to a search engine spider.

Avoid canonical problems – believe it or not, search engines can see http://yoursite.com, http://www.yoursite.com, and http://www.yoursite.com/index.html as three different pages. A simple solution is to use a 301 redirect to point all of your pages to their “www” counterpart. You can also select the preferred domain that Google shows in the new Google Webmaster Tools console.

Get rid of Session IDs if you have a PHP site – have you ever seen a PHPSESSID variable added to the end a URL on a PHP page (it looks something like PHPSESSID=34908908)? This happens because PHP will add a unique PHPSESSID to URLs within your site if cookies aren't available. This can be extremely problematic for your site's search engine ranking. Google and Yahoo will see a unique PHPSESSID in the URL every time they visit a page on your site, and in turn think that said page is a different page each time. At worst, this could be viewed as duplicate content and get your site banned, and at best it will reduce the perceived value of each page. One solution that I've used successfully is to utilize url_rewriter.tags.

Put CSS and JavaScript in external files – nearly every site nowadays uses CSS and JavaScript for something. While both are great for enhancing user experience, neither will help your search engine ranking if left on your page. One of the factors that search engines consider when ranking your site is the percentage of code relevant to the search term. CSS and JavaScript can take up hundreds of lines of code, minimizing the importance of your text and in turn hurting your ranking. By putting them in separate files and simply including them in your page by reference, you can reduce hundreds of lines down to one and increase the amount of code in the file that is relevant content.

Minimize the use of tables in layouts – the debate about whether or not tables should be used in site design has been going on for years and there's no end in site. I fall somewhere in the middle – there are certain circumstances (like organizing tabular data) where I think tables still make the most sense, but I also appreciate the SEO benefits of using CSS layouts. CSS layouts drastically reduce the amount of code in your site that isn't content that the user sees. Just like moving CSS and JavaScript to an external file, the less on-page code that isn't content, the better. Check out www.searchenginefriendlylayouts.com for some free example layouts.

Validate your site – a site doesn't have to be perfectly coded to rank high in the search engines (there are many, many other factors), but valid HTML will help ensure that search engines and browsers alike will accurately see your page. Try using the official W3C Validator (http://validator.w3.org/) or install this handy Firefox extension (https://addons.mozilla.org/firefox/249/). Validating generally identifies areas of code that are redundant, unnecessary, or not accepted across all browsers. All of which will help make your site more search engine friendly.

 
< Prev   Next >
Latest June 2011 FatCow Coupon and Promo Codes: Working and Verified
In in the present day's world we all wished to have our personal mark within the internet both by displaying our talents, curiosity or just for business. All of us do that by setting-up our own website.

How do we start, first is we determine first what's the purpose of us eager to setup our own website, after you could have decided the primary purpose then we are able to now transfer on the following agenda which is searching for the correct domain name.

What is a website name? That is sort of your internet tackle or your personal property identity within the web. Now remember to have your domain title accordingly to what you really want and never just developing for a name in the last second.

Next step is to host your area, to easily define what is internet hosting? This is a storage capacity via the Internet. In case you discover your internet hosting provider then you definitely just need to setup your web site in your hosting then you definitely are actually accomplished and may concentrate extra on your website.

Now the following thing we need to focus on is extra about hosting. For anyone who understands more about setting-up a website, we are sometimes hindered by the high value month-to-month cost offered by these internet hosting providers.

And because of the economic depressions that we're encountering these days extra businesses and personal web sites have been pressured to close their web sites for the reason that they just should not have sufficient budgets to afford this month-to-month maintenance.

Because of these problems, to ensure that other internet hosting providers additionally would not be forced to shut down their enterprise, they too also present different efforts to achieve out their markets. These internet hosting firms know that they can only get their enterprise working over these financial humps by chopping much less on their market price. So what they did is to offer coupon promo codes for their users.

One of the hosting firms is FatCow hosting which they offer Coupon promo codes for brand new and recurring clients.

Now the query we wish to reply is the place to find this coupon codes, we will in a position to get these coupon codes from completely different coupon providing websites and also from the FatCow Internet Hosting.

Study more about Discounts and Coupons at FatCow Coupons
 
Web Design Simplicity And Focus
Web design can be a bit like being handed a box of watch parts with the instruction manual that reads, “Put contents together completely.”

You turn the instructions over looking for more information, but come back to the singular line, “Put contents together completely.”

No matter how long you try to put the watch together you will find it virtually impossible without step-by-step instructions.

Unlike a manual for a watch, web design can be constructed in a variety of ways using the same components. For instance the layout can be constructed in a variety of ways, the color scheme can be original to your own personality and tastes and you determine how large or small the site needs to be.

Web Design is often pursued like a person seeking to build a home out of spare lumber. You keep hammering and patching using whatever you come across in the hopes the site is better for your diligence.

Web building software can allow you to experiment, but articles such as this one can help point you to better tools and quality construction products.

Knowledge-Rich Content

The use of value added content for your site is impressive to both consumer as well as search engines. The consumer values your interest in passing along information that may prove useful in understanding your products and services and how best to use what you offer. Search engines value the use of keyword specific content in determine the rankings of your site.

Ease of Navigation

Seek to make sure site visitors can get from one place on your website to another in the fewest clicks possible. Make clean avenues of navigation a high priority for web design.

Knowing When Not to Overdo it

Many websites attempt to develop their website into something bigger and better than anything you may have seen before. They may include flash and flash animation along with other extravagant design elements. In the end the site can seem to swirl with sights, sounds and colors that can leave some feeling a little green. Over development of a site is really not essential to the ultimate success of the site. Keeping things clean and attractive my do more good than developing a stage and insisting that 12 acts perform at the same time.

Decide What’s Important

In your web design you may want to place a variety of items that you find personally fulfilling, but it is important to determine if those items are a clean fit to the overall focus of the site. If they don’t fit you might be interested in developing a secondary personal site that can be linked from your primary site so visitors can get to know more about you and the things you value as personal interest dictates.

Get Out the Red Pen

Be willing to edit heavily. Strip your site of all the non-essentials. This could be content, photos, excessively long product descriptions or other content. Ask yourself if the site visitor can scan your content easily. Include headings, subheadings and bullet points when possible to assist them in this goal.

Find every reason possible to allow your customer to remain keyed in to your site. Web design begins and ends with an eye toward simplicity and focus.