Friday, 20 July 2018
 
 
Web Development With Seo In Mind PDF Print E-mail
When a business owner decides to bring their business to the web, generally the last thing that they think about is search engine optimization. They assume that whomever they hire to do their web design will put up a site and then submit it to the search engines and the traffic will magically pour in. Unfortunately it takes more than that to drive search engine traffic to your site, and even more unfortunately most developers don't program with SEO in mind, nor do they educate the client about the process involved in gaining traffic from search engines.

Whether it's carelessness or a lack of knowledge, or a combination of the two, this often leads to a client that several months down the road doesn't understand why their site doesn't get any traffic and isn't helping their business. A good designer will not only program with SEO in mind, but will also educate the client about the basic principles of SEO, whether they are the one who executes it or not.

Many times the clients I inherit have gone through this scenario and then face drastic on-site changes to get their site search engine friendly before we are even able to begin the arduous process of link building. Whether you are designing a site for yourself or for a client, following the simple steps below when programming will ultimately save the business time and money and result in a search engine friendly site that truly maximizes the online potential of the business.

Use proper tags for headings, bold text, italic text, and lists – HTML has heading tags, bold tags, italic tags, and ordered and unordered lists for a reason and you should use them. Using CSS you can practically style them however you like, but actually using a heading tag for your headings, and bold tags for important text, will help allow search engines understand what text on a page is a heading or what is more important than the surrounding text. Simply applying a CSS style that makes text larger or bold doesn't do that.

Optimize your images – search engine spiders can't read text within an image. Adding ALT text to your image tag helps, but ideally you should remove all wording from the image and style it using CSS, adding the remaining portion of the image as a background image to the text. Here is a side-by-side comparison (http://www.seo-playbook.com/image_example.php) of two images that look the same in your browser, but much different to a search engine spider.

Avoid canonical problems – believe it or not, search engines can see http://yoursite.com, http://www.yoursite.com, and http://www.yoursite.com/index.html as three different pages. A simple solution is to use a 301 redirect to point all of your pages to their “www” counterpart. You can also select the preferred domain that Google shows in the new Google Webmaster Tools console.

Get rid of Session IDs if you have a PHP site – have you ever seen a PHPSESSID variable added to the end a URL on a PHP page (it looks something like PHPSESSID=34908908)? This happens because PHP will add a unique PHPSESSID to URLs within your site if cookies aren't available. This can be extremely problematic for your site's search engine ranking. Google and Yahoo will see a unique PHPSESSID in the URL every time they visit a page on your site, and in turn think that said page is a different page each time. At worst, this could be viewed as duplicate content and get your site banned, and at best it will reduce the perceived value of each page. One solution that I've used successfully is to utilize url_rewriter.tags.

Put CSS and JavaScript in external files – nearly every site nowadays uses CSS and JavaScript for something. While both are great for enhancing user experience, neither will help your search engine ranking if left on your page. One of the factors that search engines consider when ranking your site is the percentage of code relevant to the search term. CSS and JavaScript can take up hundreds of lines of code, minimizing the importance of your text and in turn hurting your ranking. By putting them in separate files and simply including them in your page by reference, you can reduce hundreds of lines down to one and increase the amount of code in the file that is relevant content.

Minimize the use of tables in layouts – the debate about whether or not tables should be used in site design has been going on for years and there's no end in site. I fall somewhere in the middle – there are certain circumstances (like organizing tabular data) where I think tables still make the most sense, but I also appreciate the SEO benefits of using CSS layouts. CSS layouts drastically reduce the amount of code in your site that isn't content that the user sees. Just like moving CSS and JavaScript to an external file, the less on-page code that isn't content, the better. Check out www.searchenginefriendlylayouts.com for some free example layouts.

Validate your site – a site doesn't have to be perfectly coded to rank high in the search engines (there are many, many other factors), but valid HTML will help ensure that search engines and browsers alike will accurately see your page. Try using the official W3C Validator (http://validator.w3.org/) or install this handy Firefox extension (https://addons.mozilla.org/firefox/249/). Validating generally identifies areas of code that are redundant, unnecessary, or not accepted across all browsers. All of which will help make your site more search engine friendly.

 
< Prev   Next >
Latest Fat Cow Coupon for June 2011
In the case of chosing a service provider with regards to a website name and associated hosting providers, no service providers come as recommended than FatCow. The company extends a variety of lucrative offers for web site owners, bloggers, and people who are within the web businesses. The one constraint that seems an enormous wall for the users is the bills incurred on these services. Because it requires a huge sum of money, value financial savings and added advantages are one thing that the individuals count on.

The perfect option that heals the thorns of the expenses is the coupon codes offered by the FatCow. These discount codes are supplied for reasonable domains, selected internet hosting options, devoted servers purchase and on other plans so forth. Being the perfect assist for the online masters and firms, the low cost coupon codes ship every additional benefit which can be requested by the users within the term of financial advantages.

The FatCow coupons code are supplied to the shoppers who buy FatCow products in a bulk or underneath a prescribed value range. The codes incorporate some numeric digits to be crammed in on the subsequent buy of the products of the FatCow. Company dedicates distinct FatCow coupons to the users on each purchase of domains, dedicated severs, reseller servers and different hosting services. These promo codes are validated for a given time period and up to some proportion of the gadgets purchased. Some are meant to be used with the small product buying and others for the majority one. Whether orders are small or enormous, savings are confirmed on every promotional code at FatCow.

For online businesses, FatCow presents even more. It is continuously noticed that online companies buy SSL certificates and several other different hosting related utilities to serve their businesses better. The associated e-commerce packages provided by FatCow are very useful while purchasing the web hosting house and other area buying options.

The FatCow promotional codes are the best add-ons for an internet masters. Whether you might be an advance user, newbie or mid degree, FatCow has a promo code on provide for all your needs. It is time to reap the benefits of all the promo codes and gives made up by the FatCow for his or her world users.

WebbyPlanet.com, an e-commerce website online specialised in coupons, rebates, sales and free shipping, affords discount FatCow Coupon Codes and FatCow Promotional codes. Get Reductions with FatCow Coupons, FatCow Promo Code
 
Reseller Hosting
Reseller web hosting can be low cost way to earn high profits online. Reseller hosting programs will allow users to lease their servers, bandwidth, and connections while branding the goods as their own. Most large hosting companies today resell their products from larger firms because it reduces the cost of equipment and other fees. Resellers act outside of the control of hosting companies, and are not considered to be employees.

Many resellers are similar to affiliates, and are paid based on how many customers they sign up every month. The difference between affiliate programs and cheap reseller hosting services is that resellers continue to be paid each month for every client they sign up, whereas affiliate programs are generally paid a one time commission. The first thing you will want to do if you plan on becoming a reseller is to decide what products or services you want to sell.

If you are interested in web hosting, most aspects of this service can be resold. Products for web hosting include servers, connections, and e-commerce stores. Most hosting companies like to allow resellers to handle as much as possible so they can concentrate on running the business. Many of these hosting firms will also provide consultation to resellers. Cheap reseller hosting is a profitable business model for those who understand it. Once you've decided what products you want to sell, the next thing you want to do is choose the right reseller hosting company.

There are thousands of reseller programs online, and it is best to go with companies which are established. Free Resellers is a forum located at www.freeresellers.com, and has useful information about reseller hosting services. You want to choose a company which has a good track record. Even if the company promises to pay you high commisions, it is better to go with established companies. These firms have experience dealing with products and clients.

Once you've setup your reseller program, you will want to attract customers. If you are starting your first reseller hosting business, it may be a good idea to start with clients who are working on a smaller budget. Many of these clients will not require high end services, and your products can be tailored towards them. When you are just starting out, you don't want to overextend yourself. If you plan on running a larger company, targeting upscale clients would be a good idea.

Cheap reseller hosting services are a good model for those who understand them. They allow you to run a hosting company without the costs which are involved with owning your own server and maintaining an e-commerce account. At the same time, you will be dependent on the hosting company to pay your commission, and it is important to make sure you choose a company with a good track record. If you are interested in running a full hosting company, it is important to realize that more costs will be involved. You will have to deal with running your own server, connections, and other issues.