Wednesday, 20 February 2019
 
 
Web Design For The Home Based Business PDF Print E-mail
New technology released in 2007 has made it easy for people to create their own websites and FTP upload entire pages from the tools in MS Office Suite 2007-Business Edition.

However, now that it is easy to make a website without FrontPage or DreamWeaver, there are still some elements of web design that you need to remember before publishing your site.

Tools

Both MSWord and Publisher can be used to create websites. But, like FrontPage or Dreamweaver, the page will not appear the same on every browser. Anyone who wants to create their own webpage needs to download Internet Explorer (IE) and Firefox.

IE is the most popular browser in the USA. But, Firefox (Modzilla) is most popular in the world.

All images should be chanced to .75 dpi. This is easy using Window’s Paint.

There are several FTP publishers. These are software programs that lift your web pages off the computer and publish them on the Internet. This is the best way to load a website. Avoid the ‘easy’ tools.

Here is a quick guideline to help work at home business owners build a website which can earn money.

1. It’s about the content. The only way to get listed today is to have good content, updated at least once every two weeks.

Many new business owners build a website on a few dozen keywords. They believe this brings more traffic. Unfortunately, it works backward. Too many keywords confuse search engines, reducing the websites Page Rank.

There are no keyword search engines anymore. Today’s search engines are more concerned with inbound links. Instead of writing articles that have a keyword repeated a few dozen times, write an insightful article that solves problems for your readers.

The search engines not only know how many people click onto a web page, but they know how long they stay. Websites that keep readers for more than 30 seconds will rank higher.

2. Don’t sell. The web visitor is not walking into a store. They do not arrive at a website thinking, “I want to buy something.” Instead, most of them want to be entertained, or educated. The best way to sell from a website is to solve problems. This includes things like posting the cost of a product or service, and even problems and solutions.

Avoid the long pages of testimonials. These are so ‘out of date.’ Instead, add a forum to the website and let the ‘real’ website visitors leave their comments.

3. Make effective use of the title and description tags. The only keywords most search engines care about are buried in the Heading Tags. Word will imbed Heading tags into a web page.

Forget the Meta keywords. They rarely play an important part in today’s Search Engine Optimization.

4. Don’t design in Flash or use any other ‘cool tools.’ Many people do not have the tools needed to view these. If you must add a video, then upload it to www.youtube.com and paste the code onto your page.

Search engines cannot see pictures. This means that a page full of pictures will only reduce a page rank, not increase it.

Flash creates major problems with search engine indexing. There is no way for the search engines to extract content from the website as it is all contained with in the swf file.

5 .Instill a sense of well. One of the first things most web visitors will look for is proof that the business cares about them. They want something before they are sold. It is also important to have business contact information pricing, privacy information, shipping, problem solving FAQ, and even a personal blog from the ‘owner.’

These things will improve the success of any web based business, or work at home web site.

 
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A Guide To Virtual Web Hosting
What is virtual web hosting? When you visit a website, what you are looking at on your web browser is simply a web page that has been downloaded from the virtual web server onto your web browser. A website is usually made up of many web pages. These web pages are made up of texts and graphic images. All of these web pages must be stored on the virtual web servers so that users who are online can visit your website.

If you are planning to own a new website, you will need to host it on a virtual web server. When your website gets placed on the virtual web server, then online users can browse your website on the Internet. Companies that provide the web servers that will host your website are called virtual web hosting providers.

A well-established virtual web hosting provider can easily host up to thousands of websites. Therefore, a virtual web hosting company needs many web servers or computers to store the websites. All of these web servers are linked to the Internet through high speed Internet connection and housed in a data center. There must be a guarantee that all of the web servers are safe, secure and are fully operational at all times. Therefore, a data center is a physically secure 24/7 environment with fire protection, redundant power backup, computer data backup, virus detections, and complete disaster recovery capabilities.


There are four main kinds of virtual web hosting companies available each having different characteristics. They can be organized into the following categories:

1. Shared hosting

In this type of virtual hosting, many websites are sharing space on the same web servers. Depending on what kind of virtual web host it is, a physical web server can host up to a thousand different websites at one time. Since the physical web server is shared by many websites, the virtual web hosting provider can afford to offer low hosing prices. Websites on this shared virtual hosting plan would have to be satisfied to accept slower server response time. These plans normally start at $5 - $20 a month.

2. Dedicated hosting

Dedicated virtual web hosting assigns a certain web server to be used by a single customer. Since a dedicated virtual web server is allocated to only one customer, he/she has the option to host either single or multiple websites, handle greater site traffic, modify the software configuration, and scale the bandwidth if necessary. Dedicated virtual hosting is quite a bit more expensive and starts at $50 a month and can easily range from $200 - $500 a month. This is often used by high traffic and very important websites.

3. Co-location hosting

With virtual dedicated hosting, the web server belongs to the providers and customers only rent the web server. However, in co-location hosting, the client owns the web server hardware. The customer has full control, therefore, over their web server and benefits from the 24/7 server monitoring and maintenance that is provided by the secure data center. Co-location virtual hosting can range from $500 - $1000 a month depending on the rack space that is required and the monthly bandwidth.

4. Reseller hosting

In virtual reseller hosting, a web hosting provider will offer web server storage to a third party at a discount price. The third party then resells the web server storage to their clients. Resellers are usually web consultants who include web developers, web designers, or a system integration company who resells the web hosting as an add-on service to augment their other range of services.