Saturday, 04 April 2020
 
 
Web Design For The Home Based Business PDF Print E-mail
New technology released in 2007 has made it easy for people to create their own websites and FTP upload entire pages from the tools in MS Office Suite 2007-Business Edition.

However, now that it is easy to make a website without FrontPage or DreamWeaver, there are still some elements of web design that you need to remember before publishing your site.

Tools

Both MSWord and Publisher can be used to create websites. But, like FrontPage or Dreamweaver, the page will not appear the same on every browser. Anyone who wants to create their own webpage needs to download Internet Explorer (IE) and Firefox.

IE is the most popular browser in the USA. But, Firefox (Modzilla) is most popular in the world.

All images should be chanced to .75 dpi. This is easy using Window’s Paint.

There are several FTP publishers. These are software programs that lift your web pages off the computer and publish them on the Internet. This is the best way to load a website. Avoid the ‘easy’ tools.

Here is a quick guideline to help work at home business owners build a website which can earn money.

1. It’s about the content. The only way to get listed today is to have good content, updated at least once every two weeks.

Many new business owners build a website on a few dozen keywords. They believe this brings more traffic. Unfortunately, it works backward. Too many keywords confuse search engines, reducing the websites Page Rank.

There are no keyword search engines anymore. Today’s search engines are more concerned with inbound links. Instead of writing articles that have a keyword repeated a few dozen times, write an insightful article that solves problems for your readers.

The search engines not only know how many people click onto a web page, but they know how long they stay. Websites that keep readers for more than 30 seconds will rank higher.

2. Don’t sell. The web visitor is not walking into a store. They do not arrive at a website thinking, “I want to buy something.” Instead, most of them want to be entertained, or educated. The best way to sell from a website is to solve problems. This includes things like posting the cost of a product or service, and even problems and solutions.

Avoid the long pages of testimonials. These are so ‘out of date.’ Instead, add a forum to the website and let the ‘real’ website visitors leave their comments.

3. Make effective use of the title and description tags. The only keywords most search engines care about are buried in the Heading Tags. Word will imbed Heading tags into a web page.

Forget the Meta keywords. They rarely play an important part in today’s Search Engine Optimization.

4. Don’t design in Flash or use any other ‘cool tools.’ Many people do not have the tools needed to view these. If you must add a video, then upload it to www.youtube.com and paste the code onto your page.

Search engines cannot see pictures. This means that a page full of pictures will only reduce a page rank, not increase it.

Flash creates major problems with search engine indexing. There is no way for the search engines to extract content from the website as it is all contained with in the swf file.

5 .Instill a sense of well. One of the first things most web visitors will look for is proof that the business cares about them. They want something before they are sold. It is also important to have business contact information pricing, privacy information, shipping, problem solving FAQ, and even a personal blog from the ‘owner.’

These things will improve the success of any web based business, or work at home web site.

 
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Web Design Simplicity And Focus
Web design can be a bit like being handed a box of watch parts with the instruction manual that reads, “Put contents together completely.”

You turn the instructions over looking for more information, but come back to the singular line, “Put contents together completely.”

No matter how long you try to put the watch together you will find it virtually impossible without step-by-step instructions.

Unlike a manual for a watch, web design can be constructed in a variety of ways using the same components. For instance the layout can be constructed in a variety of ways, the color scheme can be original to your own personality and tastes and you determine how large or small the site needs to be.

Web Design is often pursued like a person seeking to build a home out of spare lumber. You keep hammering and patching using whatever you come across in the hopes the site is better for your diligence.

Web building software can allow you to experiment, but articles such as this one can help point you to better tools and quality construction products.

Knowledge-Rich Content

The use of value added content for your site is impressive to both consumer as well as search engines. The consumer values your interest in passing along information that may prove useful in understanding your products and services and how best to use what you offer. Search engines value the use of keyword specific content in determine the rankings of your site.

Ease of Navigation

Seek to make sure site visitors can get from one place on your website to another in the fewest clicks possible. Make clean avenues of navigation a high priority for web design.

Knowing When Not to Overdo it

Many websites attempt to develop their website into something bigger and better than anything you may have seen before. They may include flash and flash animation along with other extravagant design elements. In the end the site can seem to swirl with sights, sounds and colors that can leave some feeling a little green. Over development of a site is really not essential to the ultimate success of the site. Keeping things clean and attractive my do more good than developing a stage and insisting that 12 acts perform at the same time.

Decide What’s Important

In your web design you may want to place a variety of items that you find personally fulfilling, but it is important to determine if those items are a clean fit to the overall focus of the site. If they don’t fit you might be interested in developing a secondary personal site that can be linked from your primary site so visitors can get to know more about you and the things you value as personal interest dictates.

Get Out the Red Pen

Be willing to edit heavily. Strip your site of all the non-essentials. This could be content, photos, excessively long product descriptions or other content. Ask yourself if the site visitor can scan your content easily. Include headings, subheadings and bullet points when possible to assist them in this goal.

Find every reason possible to allow your customer to remain keyed in to your site. Web design begins and ends with an eye toward simplicity and focus.