Saturday, 24 March 2018
Web Design For The Do-it-yourself PDF Print E-mail
Many potential online business owners want to develop a powerful website that is a blending of their own personality and a potent visual presentation that will be attractive to visitors.

Interestingly, these same business developers often have very little in the way of solid direction for their site. They know they want to sell products to customers, but may not be sure how to translate that desire into a web design. This is where a web designer can come into the picture to help identify what you may actually need in the form of a web development and design.

The biggest problem with hiring a web designer is you are likely to pay a significant outlay of capital to get the site up and running and the cost continues as you essentially pay a retainer fee each month to keep the designer on hand in case of any major changes. The straightforward answer to your dilemma is your lack of planning will ultimately cost you significantly in present and future web design application and redesigning.

Is there a way to make design and development easier?


Think about a website in terms of a family tree. Instead of the patriarch of the family at the top of the tree, you have your homepage. Under that homepage you list primary pages (instead of children). These pages may consist of features such as “About Us”, “Contact Us”, “Shopping”, “FAQ”, etc. Then you should identify how many pages you will need under each of these pages. For instance in the shopping section you should determine how many pages you need to list individual products and descriptions.

If you can work to develop a site map (something like a family tree) for your web business then you can develop the website yourself at significant savings. What’s more you can also make any changes to your website on your own without needing to work through a web host or designer (who may or may not have time to help you once the original design is finished and they have found a new client to work with).

Template rich site builders can allow you to develop your own web design. The primary difference is you will need to take some time to plan the site and then work to implement the ideas on your own.

Most of us have some idea about how a family tree works. With that same principle a new website can take shape that conforms to your own personality and offers the opportunities to use the latest in web tools to help you make your site unique and distinguishable to site visitors.

Think about it another way. If you are looking to complete a home repair you might likely look at a website designed to provide details on managing a home repair project. This information can allow you to gain the satisfaction and pride that comes with saving money and gaining a new skill.

Online tutorials can help you learn what you need to learn about web building tools for a positive, self-directed web design.

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10 Tips To Keep Visitors On Your Site Longer And Increase Conversions
There are a number of ways to get visitors to your website but what can you do to keep them there? Below we are going to discuss 10 things you can implement to make your visitors stick around.

The number of visitors who land on a site and quickly move on is called the bounce rate. Most websites that have a high bounce rate are not currently using these techniques or have no clue as to what their market really wants and needs.

Here are 10 proven tips to keep visitors on your site longer.

1. Teach your visitors something. Visitors don't want loads of hype, they want to learn and increase their knowledge of your product or industry so they can make an informed decision.

Provide informational content about your product or services. Teach your visitors and this will help them create a good opinion about your site.

2. Keep the navigation simple. Navigation links should be large and clearly labeled. Have you ever been to a cultural restaurant but couldn't tell the men's restroom from the women's? While you may think themed titles are cute, your visitors may become confused and end up leaving your website. If in doubt, always go with the more common title.

3. Keep your content updated. Try to update times, dates, and news articles as much as possible. You don't want your website to sound like it was published in the stone age do you? If you're running an information based site than it is important to consistently add fresh and unique content.

4. Add a blog. Blogs can be added to your site with a few clicks if your web host includes the option within your hosting package. If not, you can always start a free blog at or and link it back to your website.

Blogs are an easy way to add new content. It's a great way to add user-generated content and it's a amazing way to build a dedicated group of visitors who visit your blog everyday. Since blogs create interaction with your visitors it also builds trust and creates the feel that there is actually someone on the other side of the website.

Blogs that offer quality content always carry a loyal group of followers and often create a hefty income.

5. List and describe product benefits. Most site owners describe the product's features, example: Rubber coated speaker, 2-ohm total impedance , etc., Your visitors don't purchase features, they purchase the benefits that the product or service will provide for them. Is your product a time saver? Is it easier to use than most competing products? Make sure you describe how the product will make the visitors life more productive, more fun, easier, or better.

6. Provide product pictures and related images. People like to visualize things. Ever wonder where day dreaming came from? Websites with relevant images help stimulate the visitors emotions and emotions drive sales. Remember a picture is worth 1,000 words.

7. Make sure your visitor knows their purchase is secure. More than one-half of all buyers won't buy online because they're afraid of getting scammed.

Proudly display signs of trust like BBB Online and Verisign logos. Make sure your visitors know your site is secure or most will not feel comfortable making the purchase.

8. Make sure your informational content is accurate. Your visitors will stick around to read your message especially when you back it up with references and third party awards.

9. Ask for site feedback. Provide your visitor with a way of leaving feedback for you and other readers.

Testimonials are a powerful tool because they give your product credibility from a third party. Testimonials can be a trust builder, especially if you provide a reference (phone number, email address, ect. ) for them to contact the user that gave the testimonial. Most of the time your visitors will not contact the person that gave the testimonial but it helps build trust and provides a more authentic feel.

10. Test and Tweak. Not every site will be a home run the first time it steps to the plate. Use tools like Google Analytics to determine what makes your visitors stick around and what makes them "bounce". You then proceed to build on the good and drop the bad.

Tweaking your website will improve the performance of your sales funnel and link popularity over time. The difference between a site that generates 100% ROI (return-on-investment) and 500% ROI is usually a matter of split testing and tweaking.

Successful sites keep their visitors interested with easy-to-find information that fulfills the visitors wants and needs. That is what separates the beauty from the beast.