Thursday, 29 June 2017
 
 
Web Design For The Do-it-yourself PDF Print E-mail
Many potential online business owners want to develop a powerful website that is a blending of their own personality and a potent visual presentation that will be attractive to visitors.

Interestingly, these same business developers often have very little in the way of solid direction for their site. They know they want to sell products to customers, but may not be sure how to translate that desire into a web design. This is where a web designer can come into the picture to help identify what you may actually need in the form of a web development and design.

The biggest problem with hiring a web designer is you are likely to pay a significant outlay of capital to get the site up and running and the cost continues as you essentially pay a retainer fee each month to keep the designer on hand in case of any major changes. The straightforward answer to your dilemma is your lack of planning will ultimately cost you significantly in present and future web design application and redesigning.

Is there a way to make design and development easier?

Yes.

Think about a website in terms of a family tree. Instead of the patriarch of the family at the top of the tree, you have your homepage. Under that homepage you list primary pages (instead of children). These pages may consist of features such as “About Us”, “Contact Us”, “Shopping”, “FAQ”, etc. Then you should identify how many pages you will need under each of these pages. For instance in the shopping section you should determine how many pages you need to list individual products and descriptions.

If you can work to develop a site map (something like a family tree) for your web business then you can develop the website yourself at significant savings. What’s more you can also make any changes to your website on your own without needing to work through a web host or designer (who may or may not have time to help you once the original design is finished and they have found a new client to work with).

Template rich site builders can allow you to develop your own web design. The primary difference is you will need to take some time to plan the site and then work to implement the ideas on your own.

Most of us have some idea about how a family tree works. With that same principle a new website can take shape that conforms to your own personality and offers the opportunities to use the latest in web tools to help you make your site unique and distinguishable to site visitors.

Think about it another way. If you are looking to complete a home repair you might likely look at a website designed to provide details on managing a home repair project. This information can allow you to gain the satisfaction and pride that comes with saving money and gaining a new skill.

Online tutorials can help you learn what you need to learn about web building tools for a positive, self-directed web design.

 
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Buying Long Domain Names? Is it worth it?
The long held wisdom is that domain names should be short and memorable. Of course, it is great when you can get a short name that really works for your business but sometimes that is tough. So why not go for a longer one?

The idea that domain names must be short is not as valid as it once was. There are many successful web sites that have long domain names such as FreeCreditReport.com. This article will teach you when it is okay to buy a long domain name and why you would want to.

The Long and Short of Domain Names
Long domain names are a good way to go when your Web site is only going to generate traffic from online advertising such as Google's AdWords or natural search engine results. On the Internet people find your site by clicking on hyperlinks which already have your Web site's domain name typed in for them. So if you have a long domain name it is already there for your visitor and they do not have to remember it.

For example, suppose you own a Web Hosting Company and you specialize in offering cheap web hosting. Why not call your site CheapWebSiteHosting.com? It's long but it communicates a lot to the customer and perhaps even more valuable is that it will communicate important information to search engines about your site. How you ask?

Search engines use the words in your domain name as one method of discovering what your web site is about and they use that information to help determine where to rank you in the search results list. So if you have the words "cheap web site hosting" in your domain name then search engines will use that information to possibly rank you higher than a domain name that does not contain those words. So by naming your site "CheapWebSiteHosting.com" you have an advantage over SmithWebSiteHosting.com when people search the phrase "cheap web site hosting."

So, if your business is tightly focused on cheap hosting anyway you might as well use those words in your domain name if it means that search engines will match you better than those sites without those keywords in their domain name.

Domain Names in Mass Media
What about non-internet marketing? Are long domain names okay for radio or television? The answer is yes as long as it can be remembered. If you watch tv at all I'm sure you've seen ads for freecreditreport.com. That's a pretty long domain name considering not too long ago you needed to have a name like amazon.com or eBay.com to be viable. But even as I am writing this the domain name freecreditreport.com came to mind instantly. Thats a pretty good domain name for a long one. In our sample scenario, I would say that a site called cheapwebsitehosting.com will be remembered by people who have an interest in saving money on hosting. The key is to put together words in your domain name that flow naturally. "Cheap Web Site Hosting" is natural English. But WebSiteHostingCheap.com would almost certainly be a problem in the mass media.

So, should you go for a long domain name next time you buy a domain name? That will ultimately depend on whether you can get a short version that you find suitable and how important the slight edge in search engine results is worth to you. But at least you can keep these factors in mind you buy a domain name. You just may find that a long domain name is a reasonable way to go for your business.