Thursday, 20 September 2018
 
 
Web Design For The Do-it-yourself PDF Print E-mail
Many potential online business owners want to develop a powerful website that is a blending of their own personality and a potent visual presentation that will be attractive to visitors.

Interestingly, these same business developers often have very little in the way of solid direction for their site. They know they want to sell products to customers, but may not be sure how to translate that desire into a web design. This is where a web designer can come into the picture to help identify what you may actually need in the form of a web development and design.

The biggest problem with hiring a web designer is you are likely to pay a significant outlay of capital to get the site up and running and the cost continues as you essentially pay a retainer fee each month to keep the designer on hand in case of any major changes. The straightforward answer to your dilemma is your lack of planning will ultimately cost you significantly in present and future web design application and redesigning.

Is there a way to make design and development easier?

Yes.

Think about a website in terms of a family tree. Instead of the patriarch of the family at the top of the tree, you have your homepage. Under that homepage you list primary pages (instead of children). These pages may consist of features such as “About Us”, “Contact Us”, “Shopping”, “FAQ”, etc. Then you should identify how many pages you will need under each of these pages. For instance in the shopping section you should determine how many pages you need to list individual products and descriptions.

If you can work to develop a site map (something like a family tree) for your web business then you can develop the website yourself at significant savings. What’s more you can also make any changes to your website on your own without needing to work through a web host or designer (who may or may not have time to help you once the original design is finished and they have found a new client to work with).

Template rich site builders can allow you to develop your own web design. The primary difference is you will need to take some time to plan the site and then work to implement the ideas on your own.

Most of us have some idea about how a family tree works. With that same principle a new website can take shape that conforms to your own personality and offers the opportunities to use the latest in web tools to help you make your site unique and distinguishable to site visitors.

Think about it another way. If you are looking to complete a home repair you might likely look at a website designed to provide details on managing a home repair project. This information can allow you to gain the satisfaction and pride that comes with saving money and gaining a new skill.

Online tutorials can help you learn what you need to learn about web building tools for a positive, self-directed web design.

 
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A Few Mistakes To Avoid When Designing Your Web Site
Be aware of these common pitfalls when designing your site:

• The home page does not quickly tell you what the Web site is all about. You should be able to visit the home page of any Web site and figure out what the site is about, what type of products it sells, or what it is advertising within five seconds.

• The poor use of popup windows, splashy advertising, splash pages (pages with neat animations and sound but which you have to watch for five to ten seconds before you are taken to the real Web site), and other Web design features that draw interest away from your Web site, products, and/ or services.

• Poor Web site navigation. This includes broken hyperlinks, hidden navigation, poor wording of navigational links, links that take you to pages with no links, links that take you to the same Web page, and pages with no links back to the home page (always include a link back to the home page so that regardless of where site visitors are, they can find their way back home!).

• Believing that because you have a Web site, you have a marketing campaign or overall marketing and advertising strategy. You need to understand that your Web site is not your marketing strategy. Your Web site is just a part of your overall marketing strategy, depending on your business goals; for example, if you have a successful restaurant but want to advertise and promote your business on the Web. Creating a Web site is great, but if it is not promoted and advertised, no one will ever find it. By passing out business cards with your Web site URL embossed on them, you are using a traditional marketing campaign to promote your Web site. If you offer a downloadable/ printable coupon from your Web site, you are successfully using your Web site as part of your marketing strategy to meet your goal of increased restaurant sales.

• Failure to attain Web site relevance and content updating. There is nothing more dissatisfying to a Web customer than visiting a Web site that is grossly out of date. Incorrect pricing, products no longer available, dated content, and ancient advertising all signify to the Web site visitor that your devotion to your Web site is suffering greatly. Cramming your pages with non-relevant material will detract the visitor from getting the point of your Web site (the five-second rule mentioned earlier).

• Avoid too many text effects. Forget flashing text, reversing text, gymnastics text, or other eye-popping and dizzying effects, which do nothing more than annoy your site visitor. Don't create a "loud" Web site that contain so many blinking, flashing, twirling, and spinning icons, text, or graphics that visitors are overwhelmed by the effects and under-whelmed by the site content.

• Limit the number of graphics on your Web site so that you don't overwhelm your site visitors with "graphics overload." Don't use animated GIF images on your Web site. These were cool ten years ago, but in today's professional environment, they are just another "loud," annoying distraction that site visitors don't want to see.

• Don't use Microsoft's themes (built-in design templates) when creating a Web site with Microsoft FrontPage. While FrontPage is bashed on a regular basis, we stand by the fact that it can be used to design great Web sites.

• Don't incorporate frames into Web site design. The use of frames within a Web site will drive customers away faster than anything!

• DO incorporate the proper Web site design elements to ensure that your Web site is ready to be found by search engines.