Thursday, 20 September 2018
 
 
Web Design For Search Engines PDF Print E-mail
Search engines don’t give higher rankings for a pretty site, but they do pay attention to what you say and how you say it – make that your priority and the rest will fall into place.

There’s an old saying, “People vote with their pocketbook.” I’d like to suggest they also vote with their apathy.

Current popularity choices are in a constant state of flux. There are times when site visitors seem to respond to flash technology while other times the simple site of flash will cause them to use their back button. They just don’t have the enthusiasm they need to venture through yet another animated flash design.

Sometimes visitors enjoy a stripped down site that is easy to navigate with limited bells and whistles while other times it appears sites with surprises and a graphic intense format captures attention.

The problem is knowing which format is popular at any given time. Sometimes your site design should operate independent of what seems to be gaining the most immediate attention.

I had been told about a site that had information I was interested in. I went to the site was met with a broad range of bells and whistles. I had no idea which function did what, but it looked cool and the sounds were great. I left with a sense of appreciation for complex site design, but never returned because I couldn’t easily find what I needed.

You can develop a site design that is both inviting and easy to navigate. Many web designers feel that you must sometimes sacrifice one for the other, but I’ve never found that to be true.

Web design is a simple mechanism that takes all your work and strains it into a comprehensive, yet condensed, representation of your greatest dreams and fondest hopes.

Sometimes the focus of the site can shift from what is most important in the overall understanding of your business idea to glamorous ways to present the site.

If you take a look you can find sites that seem to be more about looking good than they are about helping a visitor understand the business and products well enough to convert to consumer status.

Brick and mortar stores may give their showroom a facelift from time to time, but they also understand the decorations are not what makes the business. If the decorations are wonderful they may see more visitors, but they may only be interested in seeing what it looks like with little interest in what’s being sold.

In web design the first things to attend to are comprehensive content and easy navigation. Any dressing up of the site can wait until you know what your site will say and how you will get from one location on the site to the next in the fewest clicks (generally no more than two).

Search engines don’t give higher rankings for a pretty site, but they do pay attention to what you say and how you say it – make that your priority and the rest will fall into place.

 
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Optimizing Your Blog For The Search Engines
If you have a blog and do not want to have it to consume you life with promotional and marketing efforts, you will have to turn instead to search engine optimization techniques.

Although there is an ongoing debated regarding the best ways to achieve search engine optimization, those who know about such things seem to agree on two points.

1) Maximum search engine optimization demands that you use specific, well chosen keywords to optimize the content of each of your blog’s pages; and,

2) You need to create either one-way inbound links to your blog, or reciprocal links.

The search engine optimization for your blogs should begin before you even build them, with keyword research. The first thing you need to learn, if your blog is to generate decent traffic, is what keywords will attract the greatest number of visitors for the smallest amount of work.

The easiest way to do this is to either pay for a daily or monthly subscription to WordTracker, or to use the Overture tool to research the number of searches which have been performed on every blog appropriate keyword of which you can possibly think.

Make a record of the number of searches which have been done on your selected keywords, and then analyze how many pages are already using those keywords by searching for each of them on Google.

In addition to determining the number of pages using them, look at the sites which are the leading competitors for them, according to their positions in the Google page rankings. You don’t want a keyword which is already in use by a highly ranked site.

What you do want in a keyword which will maximize your blog’s search engine optimization is a high number of searches, with a low number of sites already using it, and with those sites having low Google page rankings. If you find keywords which qualify on all a three counts, grab them and don’t let go!

Now you are ready to create your boog’s onpage search engine optimization. You accomplish this by using your selected keywordsat a density of about 1.5%, or six times for every three hundred words, on each page of your blog, and by including them in your page’s headers and titles.

You need to make sure that the other content of your blog is related to your keywords and useful to both your readers and the search engine spiders.

Finally, you can conclude your efforts for search engine optimization with offpage optimization, creating title links to your blog which contain your chosen keyword and submitting them to blog directories.

You can also join link exchanges and offer to feature links to other quality blogs in your blog, if your blog links will receive equal billing in them.