Sunday, 17 December 2017
 
 
Web Design For Search Engines PDF Print E-mail
Search engines don’t give higher rankings for a pretty site, but they do pay attention to what you say and how you say it – make that your priority and the rest will fall into place.

There’s an old saying, “People vote with their pocketbook.” I’d like to suggest they also vote with their apathy.

Current popularity choices are in a constant state of flux. There are times when site visitors seem to respond to flash technology while other times the simple site of flash will cause them to use their back button. They just don’t have the enthusiasm they need to venture through yet another animated flash design.

Sometimes visitors enjoy a stripped down site that is easy to navigate with limited bells and whistles while other times it appears sites with surprises and a graphic intense format captures attention.

The problem is knowing which format is popular at any given time. Sometimes your site design should operate independent of what seems to be gaining the most immediate attention.

I had been told about a site that had information I was interested in. I went to the site was met with a broad range of bells and whistles. I had no idea which function did what, but it looked cool and the sounds were great. I left with a sense of appreciation for complex site design, but never returned because I couldn’t easily find what I needed.

You can develop a site design that is both inviting and easy to navigate. Many web designers feel that you must sometimes sacrifice one for the other, but I’ve never found that to be true.

Web design is a simple mechanism that takes all your work and strains it into a comprehensive, yet condensed, representation of your greatest dreams and fondest hopes.

Sometimes the focus of the site can shift from what is most important in the overall understanding of your business idea to glamorous ways to present the site.

If you take a look you can find sites that seem to be more about looking good than they are about helping a visitor understand the business and products well enough to convert to consumer status.

Brick and mortar stores may give their showroom a facelift from time to time, but they also understand the decorations are not what makes the business. If the decorations are wonderful they may see more visitors, but they may only be interested in seeing what it looks like with little interest in what’s being sold.

In web design the first things to attend to are comprehensive content and easy navigation. Any dressing up of the site can wait until you know what your site will say and how you will get from one location on the site to the next in the fewest clicks (generally no more than two).

Search engines don’t give higher rankings for a pretty site, but they do pay attention to what you say and how you say it – make that your priority and the rest will fall into place.

 
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Web Hosting: Defining The Office Space
The web hosting solution for a home-based business will likely be radically different from the needs of a large ecommerce site. The use of a web host is essentially the cyber-office lease for your Internet business. The web hosting solution houses the files you will need to upload and can store you online company data.

There are three primary web-hosting solutions and each one is designed to accommodate a specific need. This article will take a look at these three solutions and what type of business may require each solution.

Co-Located Server Hosting

We will start with the most comprehensive solution first. This type of web hosting is in-house and will typically cost the most. You will need to purchase one or more server specifically for your company use. This server will need to be monitored and will likely require an in-house Internet Technician (IT).

This solution works for larger companies with either lots of data to store or who want to be able to work on any solution regarding their web hosting immediately.

Dedicated Hosting

This plays a similar role to the co-located server hosting option in that you have your own server taking care of your online data. In this case, however, the server is located off-site and is maintained by a third party. Middle to large sized firms would likely use this option to maintain the highest possibility of uptime without the need for an in-house IT.

Shared Hosting

This is the most cost effective method of hosting and takes care of the majority of personal and small businesses sites. Most Shared Hosting options are less than $100 per month (often much less). Many of these same services are adaptable to allow for ecommerce solutions.

There are other options in web hosting solutions, but they typically fall into these three categories. Obviously the Co-Located Server Hosting option will be the most costly and labor-intensive solution, but it will be the best solution for the large business managing hundreds and thousands of transactions online.

The Dedicated Hosting option may be a good fit when a growing company needs a high ceiling for data as well as the comfort of knowing their fate isn’t tied to a server with multiple accounts.

The Shared Hosting solution is perfect for a business startup because it provides a cost effective way to get online without breaking the bank. Some Shared Hosting solutions provide the tools to allow their customers to develop their own ecommerce sites through template rich designs. Remember, just because the server is shared with others doesn’t make it a bad solution. To say otherwise would be to say an office building is bad because it contains more than one office.