Thursday, 18 July 2019
 
 
Web Design For Search Engines PDF Print E-mail
Search engines don’t give higher rankings for a pretty site, but they do pay attention to what you say and how you say it – make that your priority and the rest will fall into place.

There’s an old saying, “People vote with their pocketbook.” I’d like to suggest they also vote with their apathy.

Current popularity choices are in a constant state of flux. There are times when site visitors seem to respond to flash technology while other times the simple site of flash will cause them to use their back button. They just don’t have the enthusiasm they need to venture through yet another animated flash design.

Sometimes visitors enjoy a stripped down site that is easy to navigate with limited bells and whistles while other times it appears sites with surprises and a graphic intense format captures attention.

The problem is knowing which format is popular at any given time. Sometimes your site design should operate independent of what seems to be gaining the most immediate attention.

I had been told about a site that had information I was interested in. I went to the site was met with a broad range of bells and whistles. I had no idea which function did what, but it looked cool and the sounds were great. I left with a sense of appreciation for complex site design, but never returned because I couldn’t easily find what I needed.

You can develop a site design that is both inviting and easy to navigate. Many web designers feel that you must sometimes sacrifice one for the other, but I’ve never found that to be true.

Web design is a simple mechanism that takes all your work and strains it into a comprehensive, yet condensed, representation of your greatest dreams and fondest hopes.

Sometimes the focus of the site can shift from what is most important in the overall understanding of your business idea to glamorous ways to present the site.

If you take a look you can find sites that seem to be more about looking good than they are about helping a visitor understand the business and products well enough to convert to consumer status.

Brick and mortar stores may give their showroom a facelift from time to time, but they also understand the decorations are not what makes the business. If the decorations are wonderful they may see more visitors, but they may only be interested in seeing what it looks like with little interest in what’s being sold.

In web design the first things to attend to are comprehensive content and easy navigation. Any dressing up of the site can wait until you know what your site will say and how you will get from one location on the site to the next in the fewest clicks (generally no more than two).

Search engines don’t give higher rankings for a pretty site, but they do pay attention to what you say and how you say it – make that your priority and the rest will fall into place.

 
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Options For Website Development
Countless people are trying to figure out how to build their website. They know they need one. They have an idea what they want it to look like. They know what they want the website to do. In many cases, they even know the domain name they want to use. But the real question is: where do I start? Who can build it for me? What’s it going to cost?

As it turns out, there are many different options available. In fact, there are as many options available as there are websites on the net. But a few stick out as particularly good approached for you to consider. This article will review three strategies for getting your website up and running. In reality, there are countless subcategories within each strategy but this overview should give you a good start to begin your planning.

The first strategy is also the cheapest. You can use the Joomla CMS Web Application Framework to build your website. Joomla is an open source project, meaning it was developed by loosely affiliated developers around the world and it’s free to use. Yes, you read it correctly. It’s absolutely free for anyone to use. You simply download the platform and install it on your server and you’re good to go. There are also countless extensions you can download and install, enhancing the functionality of your website. The beauty of the platform is that you can log on at any time and make changes or adjustments to your website, all by yourself. Joomla is a powerful content management system and you can quickly put up a feature-rich website without paying a penny.

The second strategy is to host your website with a company that offers a template-driven web application framework of their own. More and more hosting companies are offering platforms like this and they’re a great option for non-tech-savvy people who want to get a website up quickly and be able to modify it whenever they like. These platforms offer similar functionality to Joomla but they tend to be more intuitive and easier to use. They are also being upgraded regularly and usually have some sort of user support line as well. While basic hosting might cost $10 per month, the inclusion of these platforms might increase your cost to $20 or $30 per month.

The last strategy we’ll discuss in this article is the actual hiring of a web developer to put your site together. This is obviously the most expensive option but it does come with some distinct advantages. For starters, you can design the website any way you like. You’re not limited to templates or layout options. You can do whatever you like. You can also incorporate custom functionality Joomla or the template-driven platforms don’t offer. And in many cases, today’s developers can incorporate administrative back-ends so you can change content whenever you like. There’s no question you can get the Cadillac treatment with a custom web developer. The only downside is that it’ll cost you a lot more money.

There are dozens of options I have not even mentioned. This article is intended to get you started; give you some basic categories to consider. Look around and do your research. I only request that you take a look at the inexpensive options before making your final decision. You might be surprised at the functionality available through Joomla or the platforms offered by hosting companies. They can do a really nice job and will save you tons of money at the same time.