Thursday, 20 September 2018
 
 
Reliable Hosting - Wide Selection PDF Print E-mail
In addition to the many conveniences and headaches brought on by our increasing reliance on the world wide web, this new form of communication, advertising and commerce has brought with it an altered mindset for the new consumer; we want it fast, we want it now, we want it perfect. From small ecommerce web sites to large organizations, reliable hosting is the key to ensure that customers and viewers see the same site at the same speed every time they visit their favorites. Reliable web hosting services provide the space, along with support (often 24/7) and the all important bandwidth. Reliable hosting is key to success in that it gives the consumer a consistent experience while preventing down time, that could cost the company in question hundreds, and maybe thousands in revenue.

There is a fine selection of reliable web-hosting services online. Often these services host in a specific region. There is a multitude of web sites on the internet advertising the services of one or another reliable hosting company. Luckily, there are also a couple out there to help you choose what is right for your company. Netcraft and Web hosting Inspector are two examples of such sites.

Web hosting Inspector provides a comprehensive spreadsheet listing independent test results, awards, rankings services and prices for various reliable web hosters. Though helpful, Web hosting Inspector feels a lot like paid advertising. A better choice is Netcraft. Netcraft supplies a lot of the same info as Web hosting Inspector, but also gives in depth analysis regarding down time, a fate worse than death to any e-commerce entrepreneur. Very often, these companies are run from private homes, a low cost, high return way for the internet savvy to make an income. However, the very “under the radar” nature of some of these businesses makes it all the more crucial that sites such as Netcraft exist, providing checks and balances to an otherwise turbulent industry.

You cannot have a company on the internet without a reliable hosting provider, with a team of dependable customer service. Their services are important to keep your e-commerce site consistent; visually consistent, service oriented and most importantly, consistently lucrative.

As the use of the Internet increases every day, with more people than ever before utilizing the World Wide Web to find products and services they need, reliable web site hosting becomes a bigger issue. Consumers will not continue using companies who have web sites that are slow loading or are constantly having technical difficulties and down time. It could be the death of a growing online company to have a site that’s unavailable for any legthy time frame because of a server problem. The choice of a reliable web site hosting company is then imperative.

Online companies along with individuals will want to select a reliable web hosting company that also offers great customer service, fair and competitive pricing plus first class management. There are some suggestions you will want to remember when looking for a reliable web hosting company. If you are seeking quality and reliability you will want to do a some research before you make your final decision.

When you are ready to start a web site either for business or personal needs, you need to find a reliable hosting service. The reason for this is because that will be the place you keep the web pages for viewing by consumers and possible business clients. If you are just starting with an online presence either as an e-commerce venture or even as an individual you want to first understand the basics of web hosting. A server is a computer that gets the requests for pages or files from the Internet. When someone types in a domain name a server somewhere is accessed. It then shows the requested pages or files to the computer requesting the information. Another way to look at a reliable web host is, they are a landlord renting you space on their computer to others. You then have a choice between shared hosting or dedicated hosting. The difference is evident in the name. A shared host shares it’s server with more than one client and a dedicated host has one client on it’s server. Dedicated servers normally are used by e-commerce sites that require a large amount of space disk space and more personal management plus cost a little more.

As the Internet is growing so is the number of companies offering hosting services and the more competitive the market is becoming. Some offer inexpensive monthly prices, some even offer free hosting. As a business free web hosting may sound like a great solution however; having a website that is also shows advertising that may or may not compete with your online business is not a very good idea. In general a free web host does not have the quality of customer service a paid reliable web hosting company would have. These servers are also normally crowded with personal web pages and have limited options. Many have technical issues that may include down times which could have a negative effect on your new business. These are all factors you need to consider.

Paying more for a reliable web hosting company is a better option. You want to make a good entrance into the web and if you are already established you want to keep your appearance and your clients experiences positive. Another issue to think about is future expansion. A reliable web hosting company can offer a multitude of services and packages to grow as you do. When choosing a reliable web hosting company think of it as a long term business arrangement.

Before looking into reliable hosting options make a list of what is going to be important to you. This not only in regards to the web site, but to other aspects such as budgets, what you want to accomplish, short and long term goals. All these factors need to be considered. Sit down with other companies about their relationships involving several different reliable web hosting companies. This may give you a great place to start your search.

We mentioned budgets which most start up businesses need to deal with. A word of caution here, a reliable web host may not necessarily be the cheapest but you will get what you pay for. Reliable web hosting can be found at a price to fit just about every imaginable budget.


 
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A Few Mistakes To Avoid When Designing Your Web Site
Be aware of these common pitfalls when designing your site:

• The home page does not quickly tell you what the Web site is all about. You should be able to visit the home page of any Web site and figure out what the site is about, what type of products it sells, or what it is advertising within five seconds.

• The poor use of popup windows, splashy advertising, splash pages (pages with neat animations and sound but which you have to watch for five to ten seconds before you are taken to the real Web site), and other Web design features that draw interest away from your Web site, products, and/ or services.

• Poor Web site navigation. This includes broken hyperlinks, hidden navigation, poor wording of navigational links, links that take you to pages with no links, links that take you to the same Web page, and pages with no links back to the home page (always include a link back to the home page so that regardless of where site visitors are, they can find their way back home!).

• Believing that because you have a Web site, you have a marketing campaign or overall marketing and advertising strategy. You need to understand that your Web site is not your marketing strategy. Your Web site is just a part of your overall marketing strategy, depending on your business goals; for example, if you have a successful restaurant but want to advertise and promote your business on the Web. Creating a Web site is great, but if it is not promoted and advertised, no one will ever find it. By passing out business cards with your Web site URL embossed on them, you are using a traditional marketing campaign to promote your Web site. If you offer a downloadable/ printable coupon from your Web site, you are successfully using your Web site as part of your marketing strategy to meet your goal of increased restaurant sales.

• Failure to attain Web site relevance and content updating. There is nothing more dissatisfying to a Web customer than visiting a Web site that is grossly out of date. Incorrect pricing, products no longer available, dated content, and ancient advertising all signify to the Web site visitor that your devotion to your Web site is suffering greatly. Cramming your pages with non-relevant material will detract the visitor from getting the point of your Web site (the five-second rule mentioned earlier).

• Avoid too many text effects. Forget flashing text, reversing text, gymnastics text, or other eye-popping and dizzying effects, which do nothing more than annoy your site visitor. Don't create a "loud" Web site that contain so many blinking, flashing, twirling, and spinning icons, text, or graphics that visitors are overwhelmed by the effects and under-whelmed by the site content.

• Limit the number of graphics on your Web site so that you don't overwhelm your site visitors with "graphics overload." Don't use animated GIF images on your Web site. These were cool ten years ago, but in today's professional environment, they are just another "loud," annoying distraction that site visitors don't want to see.

• Don't use Microsoft's themes (built-in design templates) when creating a Web site with Microsoft FrontPage. While FrontPage is bashed on a regular basis, we stand by the fact that it can be used to design great Web sites.

• Don't incorporate frames into Web site design. The use of frames within a Web site will drive customers away faster than anything!

• DO incorporate the proper Web site design elements to ensure that your Web site is ready to be found by search engines.