Tuesday, 17 October 2017
 
 
Options For Website Development PDF Print E-mail
Countless people are trying to figure out how to build their website. They know they need one. They have an idea what they want it to look like. They know what they want the website to do. In many cases, they even know the domain name they want to use. But the real question is: where do I start? Who can build it for me? What’s it going to cost?

As it turns out, there are many different options available. In fact, there are as many options available as there are websites on the net. But a few stick out as particularly good approached for you to consider. This article will review three strategies for getting your website up and running. In reality, there are countless subcategories within each strategy but this overview should give you a good start to begin your planning.

The first strategy is also the cheapest. You can use the Joomla CMS Web Application Framework to build your website. Joomla is an open source project, meaning it was developed by loosely affiliated developers around the world and it’s free to use. Yes, you read it correctly. It’s absolutely free for anyone to use. You simply download the platform and install it on your server and you’re good to go. There are also countless extensions you can download and install, enhancing the functionality of your website. The beauty of the platform is that you can log on at any time and make changes or adjustments to your website, all by yourself. Joomla is a powerful content management system and you can quickly put up a feature-rich website without paying a penny.

The second strategy is to host your website with a company that offers a template-driven web application framework of their own. More and more hosting companies are offering platforms like this and they’re a great option for non-tech-savvy people who want to get a website up quickly and be able to modify it whenever they like. These platforms offer similar functionality to Joomla but they tend to be more intuitive and easier to use. They are also being upgraded regularly and usually have some sort of user support line as well. While basic hosting might cost $10 per month, the inclusion of these platforms might increase your cost to $20 or $30 per month.

The last strategy we’ll discuss in this article is the actual hiring of a web developer to put your site together. This is obviously the most expensive option but it does come with some distinct advantages. For starters, you can design the website any way you like. You’re not limited to templates or layout options. You can do whatever you like. You can also incorporate custom functionality Joomla or the template-driven platforms don’t offer. And in many cases, today’s developers can incorporate administrative back-ends so you can change content whenever you like. There’s no question you can get the Cadillac treatment with a custom web developer. The only downside is that it’ll cost you a lot more money.

There are dozens of options I have not even mentioned. This article is intended to get you started; give you some basic categories to consider. Look around and do your research. I only request that you take a look at the inexpensive options before making your final decision. You might be surprised at the functionality available through Joomla or the platforms offered by hosting companies. They can do a really nice job and will save you tons of money at the same time.

 
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Optimizing Your Blog For The Search Engines
If you have a blog and do not want to have it to consume you life with promotional and marketing efforts, you will have to turn instead to search engine optimization techniques.

Although there is an ongoing debated regarding the best ways to achieve search engine optimization, those who know about such things seem to agree on two points.

1) Maximum search engine optimization demands that you use specific, well chosen keywords to optimize the content of each of your blog’s pages; and,

2) You need to create either one-way inbound links to your blog, or reciprocal links.

The search engine optimization for your blogs should begin before you even build them, with keyword research. The first thing you need to learn, if your blog is to generate decent traffic, is what keywords will attract the greatest number of visitors for the smallest amount of work.

The easiest way to do this is to either pay for a daily or monthly subscription to WordTracker, or to use the Overture tool to research the number of searches which have been performed on every blog appropriate keyword of which you can possibly think.

Make a record of the number of searches which have been done on your selected keywords, and then analyze how many pages are already using those keywords by searching for each of them on Google.

In addition to determining the number of pages using them, look at the sites which are the leading competitors for them, according to their positions in the Google page rankings. You don’t want a keyword which is already in use by a highly ranked site.

What you do want in a keyword which will maximize your blog’s search engine optimization is a high number of searches, with a low number of sites already using it, and with those sites having low Google page rankings. If you find keywords which qualify on all a three counts, grab them and don’t let go!

Now you are ready to create your boog’s onpage search engine optimization. You accomplish this by using your selected keywordsat a density of about 1.5%, or six times for every three hundred words, on each page of your blog, and by including them in your page’s headers and titles.

You need to make sure that the other content of your blog is related to your keywords and useful to both your readers and the search engine spiders.

Finally, you can conclude your efforts for search engine optimization with offpage optimization, creating title links to your blog which contain your chosen keyword and submitting them to blog directories.

You can also join link exchanges and offer to feature links to other quality blogs in your blog, if your blog links will receive equal billing in them.