Wednesday, 23 May 2018
 
 
Optimizing Your Web Page PDF Print E-mail
Meta tags are not a magic solution. Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. Meta tags are contained in the HEAD section near the top of the page. Meta tags are HTML tags that help you control how some search engines may index your site, by using the keywords and descriptions you provide. A good question to ask is if meta tags are still necessary. Meta tags are useful in getting better listings in the search engines. The title, keyword and description meta tags are standard HTML tags and should be placed within the HEAD section of a Web page.

Some believe that HTML meta tags will bring you to the top of the search engine rankings. Many vendors of software that generates HTML will make use of their own custom Meta Tags to identify different pieces of information about the document. You can define your own search fields with HTML meta tags. While many search engines are placing more and more emphasis on the keywords used on your actual HTML page, some are still looking at your meta tags.

Everyone knows that to obtain high search engine rankings all you have to do is put the keywords that you want to rank high with into your meta tags, right. You know that keywords should go into your HTML title and meta tags, but did you know that you also need to place them in heading tags. The description meta tag explains your site's content and data, giving the search engines' robots and spiders a brief summary of your site. Use the keywords in the META tags in your ALT image description for a boost in some search engines. Being specific and accurate are the ingredients to success with keywords. At the present time, most search services extract keywords from the page text, but some services may use the keywords meta tag. It’s important not to repeat words in the description or keywords meta tags; Meta is not the only way to have your site seen by search engines. Keywords may be separated by a space or a comma or a comma followed by a space. Never, repeat the same word over and over in any single one of those places.

The meta description tag describes your site's content, giving search engines' spiders an accurate summary filled with multiple keywords. In search engine listings you see a title and a short description. Titles and Description tags are the most important meta-tags that search engines consider to determine relevancy. Try to always include your keywords within the description tags, if you can put the keywords near the beginning of the meta tag. We recommend keeping your description tag to 170 characters or less. Some services obtain descriptions from the text of the page, while other services use descriptions given in description meta tags. Just a few years ago, good META description and keyword tags were a ticket to success for many sites and many spammers. The Keyword and Description Meta Tags are the two principle META tags that search engines look for when indexing your website. The keyword, title, description tags, have been abused by many seo gurus, because of this many search engines do not pay attention to the meta tags.

Meta tags are used to provide structured data about data, similar in many ways to the information provided in traditional library catalogue records. Meta Tags are most commonly used to distinguish the keywords that are relevant to a page's content. The robots meta tags are used and respected by all major search engine robots. META Tags are still important today.

 
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Optimizing Your Blog For The Search Engines
If you have a blog and do not want to have it to consume you life with promotional and marketing efforts, you will have to turn instead to search engine optimization techniques.

Although there is an ongoing debated regarding the best ways to achieve search engine optimization, those who know about such things seem to agree on two points.

1) Maximum search engine optimization demands that you use specific, well chosen keywords to optimize the content of each of your blog’s pages; and,

2) You need to create either one-way inbound links to your blog, or reciprocal links.

The search engine optimization for your blogs should begin before you even build them, with keyword research. The first thing you need to learn, if your blog is to generate decent traffic, is what keywords will attract the greatest number of visitors for the smallest amount of work.

The easiest way to do this is to either pay for a daily or monthly subscription to WordTracker, or to use the Overture tool to research the number of searches which have been performed on every blog appropriate keyword of which you can possibly think.

Make a record of the number of searches which have been done on your selected keywords, and then analyze how many pages are already using those keywords by searching for each of them on Google.

In addition to determining the number of pages using them, look at the sites which are the leading competitors for them, according to their positions in the Google page rankings. You don’t want a keyword which is already in use by a highly ranked site.

What you do want in a keyword which will maximize your blog’s search engine optimization is a high number of searches, with a low number of sites already using it, and with those sites having low Google page rankings. If you find keywords which qualify on all a three counts, grab them and don’t let go!

Now you are ready to create your boog’s onpage search engine optimization. You accomplish this by using your selected keywordsat a density of about 1.5%, or six times for every three hundred words, on each page of your blog, and by including them in your page’s headers and titles.

You need to make sure that the other content of your blog is related to your keywords and useful to both your readers and the search engine spiders.

Finally, you can conclude your efforts for search engine optimization with offpage optimization, creating title links to your blog which contain your chosen keyword and submitting them to blog directories.

You can also join link exchanges and offer to feature links to other quality blogs in your blog, if your blog links will receive equal billing in them.