Thursday, 18 July 2019
 
 
Optimizing Your Web Page PDF Print E-mail
Meta tags are not a magic solution. Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. Meta tags are contained in the HEAD section near the top of the page. Meta tags are HTML tags that help you control how some search engines may index your site, by using the keywords and descriptions you provide. A good question to ask is if meta tags are still necessary. Meta tags are useful in getting better listings in the search engines. The title, keyword and description meta tags are standard HTML tags and should be placed within the HEAD section of a Web page.

Some believe that HTML meta tags will bring you to the top of the search engine rankings. Many vendors of software that generates HTML will make use of their own custom Meta Tags to identify different pieces of information about the document. You can define your own search fields with HTML meta tags. While many search engines are placing more and more emphasis on the keywords used on your actual HTML page, some are still looking at your meta tags.

Everyone knows that to obtain high search engine rankings all you have to do is put the keywords that you want to rank high with into your meta tags, right. You know that keywords should go into your HTML title and meta tags, but did you know that you also need to place them in heading tags. The description meta tag explains your site's content and data, giving the search engines' robots and spiders a brief summary of your site. Use the keywords in the META tags in your ALT image description for a boost in some search engines. Being specific and accurate are the ingredients to success with keywords. At the present time, most search services extract keywords from the page text, but some services may use the keywords meta tag. It’s important not to repeat words in the description or keywords meta tags; Meta is not the only way to have your site seen by search engines. Keywords may be separated by a space or a comma or a comma followed by a space. Never, repeat the same word over and over in any single one of those places.

The meta description tag describes your site's content, giving search engines' spiders an accurate summary filled with multiple keywords. In search engine listings you see a title and a short description. Titles and Description tags are the most important meta-tags that search engines consider to determine relevancy. Try to always include your keywords within the description tags, if you can put the keywords near the beginning of the meta tag. We recommend keeping your description tag to 170 characters or less. Some services obtain descriptions from the text of the page, while other services use descriptions given in description meta tags. Just a few years ago, good META description and keyword tags were a ticket to success for many sites and many spammers. The Keyword and Description Meta Tags are the two principle META tags that search engines look for when indexing your website. The keyword, title, description tags, have been abused by many seo gurus, because of this many search engines do not pay attention to the meta tags.

Meta tags are used to provide structured data about data, similar in many ways to the information provided in traditional library catalogue records. Meta Tags are most commonly used to distinguish the keywords that are relevant to a page's content. The robots meta tags are used and respected by all major search engine robots. META Tags are still important today.

 
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What To Look For In Web Hosting Selection
So, you decided to host your domain or website on the World Wide Web. Good, do you know how to decide on the best web-hosting package? Let me help you with a few guiding points to make a good and informed decision. There are a great number of factors in choosing and I am going to describe each very briefly:

1.Reliability of the server and Uptime
2.Traffic Transfer or Bandwidth
3.Disk or storage space
4.Technical or service support
5.Add-ons capacity

Reliability of the servers and Uptime: The servers of the web host should be reliable and should have a continuous uptime of a minimum 99.5%. The server reliability translates into the availability of your website on the net. If someone tries to access your site and they get ‘server not found’ message too many times, they will shift their business elsewhere. A good web host will guarantee 99.8% uptime round the clock 7 days a week.

Traffic Transfer or Bandwidth: Traffic transfer or bandwidth refers to the capacity of the web host to accommodate simultaneous access to your website. This is measured by the bytes number (amount) transferred by your site when web surfers access your site on the web. All web hosts will charge for this service and there is no such thing as ‘limitless bandwidth’. It is good if you can find out the details before hand so as to avoid bad surprises with high bills for data transfer. A simple website will be comfortable with about 50 GB to 100GB.

Disk or storage space: As important as the traffic transfer size, is the disk or storage space. Similarly, you should look out for a minimum 200 MB. Many web hosts will and can offer you larger disk / storage spaces, which is absolutely fine. However, keep in mind that even if you are a totally professional site you may not need more than 5000 MB. So, a realistic move is to aim at 200– 1000 MB as disk/storage space.

Technical support: Look for history of the web host and find out their approach and time of rectification of different problems that can crop up with the server and sites. All web hosting entities will assure you of round-the-clock service seven-days-a-week. However, very few really function this way. It is very important to have a good service support so as to have an interrupted access to your site. Be careful of free services and false assurances in this field as it can destroy your business with lack of proper support.

Add-ons capacity: You should be able, unless you prefer otherwise, to add, update, and delete things in your website yourself. The most normal of these things would be managing your email, passwords and creating different accounts. There are more advanced features with the control panel of the host, which could allow you to add or delete extra items on your website directly. You should find out the amount of liberty your host can extend to you.

In case you are planning to run a business complete with financial transactions, order forms, you will need additional services like secure server for credit card encrypting and the like.

Other plus points are email auto-responders, mail forward, re-routing, and multiple accesses. This would ensure that your negotiations cover all bases.