Saturday, 04 April 2020
 
 
Optimizing Your Blog For The Search Engines PDF Print E-mail
If you have a blog and do not want to have it to consume you life with promotional and marketing efforts, you will have to turn instead to search engine optimization techniques.

Although there is an ongoing debated regarding the best ways to achieve search engine optimization, those who know about such things seem to agree on two points.

1) Maximum search engine optimization demands that you use specific, well chosen keywords to optimize the content of each of your blog’s pages; and,

2) You need to create either one-way inbound links to your blog, or reciprocal links.

The search engine optimization for your blogs should begin before you even build them, with keyword research. The first thing you need to learn, if your blog is to generate decent traffic, is what keywords will attract the greatest number of visitors for the smallest amount of work.

The easiest way to do this is to either pay for a daily or monthly subscription to WordTracker, or to use the Overture tool to research the number of searches which have been performed on every blog appropriate keyword of which you can possibly think.

Make a record of the number of searches which have been done on your selected keywords, and then analyze how many pages are already using those keywords by searching for each of them on Google.

In addition to determining the number of pages using them, look at the sites which are the leading competitors for them, according to their positions in the Google page rankings. You don’t want a keyword which is already in use by a highly ranked site.

What you do want in a keyword which will maximize your blog’s search engine optimization is a high number of searches, with a low number of sites already using it, and with those sites having low Google page rankings. If you find keywords which qualify on all a three counts, grab them and don’t let go!

Now you are ready to create your boog’s onpage search engine optimization. You accomplish this by using your selected keywordsat a density of about 1.5%, or six times for every three hundred words, on each page of your blog, and by including them in your page’s headers and titles.

You need to make sure that the other content of your blog is related to your keywords and useful to both your readers and the search engine spiders.

Finally, you can conclude your efforts for search engine optimization with offpage optimization, creating title links to your blog which contain your chosen keyword and submitting them to blog directories.

You can also join link exchanges and offer to feature links to other quality blogs in your blog, if your blog links will receive equal billing in them.

 
< Prev   Next >
Latest Fat Cow Coupon for June 2011
In the case of chosing a service provider with regards to a website name and associated hosting providers, no service providers come as recommended than FatCow. The company extends a variety of lucrative offers for web site owners, bloggers, and people who are within the web businesses. The one constraint that seems an enormous wall for the users is the bills incurred on these services. Because it requires a huge sum of money, value financial savings and added advantages are one thing that the individuals count on.

The perfect option that heals the thorns of the expenses is the coupon codes offered by the FatCow. These discount codes are supplied for reasonable domains, selected internet hosting options, devoted servers purchase and on other plans so forth. Being the perfect assist for the online masters and firms, the low cost coupon codes ship every additional benefit which can be requested by the users within the term of financial advantages.

The FatCow coupons code are supplied to the shoppers who buy FatCow products in a bulk or underneath a prescribed value range. The codes incorporate some numeric digits to be crammed in on the subsequent buy of the products of the FatCow. Company dedicates distinct FatCow coupons to the users on each purchase of domains, dedicated severs, reseller servers and different hosting services. These promo codes are validated for a given time period and up to some proportion of the gadgets purchased. Some are meant to be used with the small product buying and others for the majority one. Whether orders are small or enormous, savings are confirmed on every promotional code at FatCow.

For online businesses, FatCow presents even more. It is continuously noticed that online companies buy SSL certificates and several other different hosting related utilities to serve their businesses better. The associated e-commerce packages provided by FatCow are very useful while purchasing the web hosting house and other area buying options.

The FatCow promotional codes are the best add-ons for an internet masters. Whether you might be an advance user, newbie or mid degree, FatCow has a promo code on provide for all your needs. It is time to reap the benefits of all the promo codes and gives made up by the FatCow for his or her world users.

WebbyPlanet.com, an e-commerce website online specialised in coupons, rebates, sales and free shipping, affords discount FatCow Coupon Codes and FatCow Promotional codes. Get Reductions with FatCow Coupons, FatCow Promo Code
 
Web Development With Seo In Mind
When a business owner decides to bring their business to the web, generally the last thing that they think about is search engine optimization. They assume that whomever they hire to do their web design will put up a site and then submit it to the search engines and the traffic will magically pour in. Unfortunately it takes more than that to drive search engine traffic to your site, and even more unfortunately most developers don't program with SEO in mind, nor do they educate the client about the process involved in gaining traffic from search engines.

Whether it's carelessness or a lack of knowledge, or a combination of the two, this often leads to a client that several months down the road doesn't understand why their site doesn't get any traffic and isn't helping their business. A good designer will not only program with SEO in mind, but will also educate the client about the basic principles of SEO, whether they are the one who executes it or not.

Many times the clients I inherit have gone through this scenario and then face drastic on-site changes to get their site search engine friendly before we are even able to begin the arduous process of link building. Whether you are designing a site for yourself or for a client, following the simple steps below when programming will ultimately save the business time and money and result in a search engine friendly site that truly maximizes the online potential of the business.

Use proper tags for headings, bold text, italic text, and lists – HTML has heading tags, bold tags, italic tags, and ordered and unordered lists for a reason and you should use them. Using CSS you can practically style them however you like, but actually using a heading tag for your headings, and bold tags for important text, will help allow search engines understand what text on a page is a heading or what is more important than the surrounding text. Simply applying a CSS style that makes text larger or bold doesn't do that.

Optimize your images – search engine spiders can't read text within an image. Adding ALT text to your image tag helps, but ideally you should remove all wording from the image and style it using CSS, adding the remaining portion of the image as a background image to the text. Here is a side-by-side comparison (http://www.seo-playbook.com/image_example.php) of two images that look the same in your browser, but much different to a search engine spider.

Avoid canonical problems – believe it or not, search engines can see http://yoursite.com, http://www.yoursite.com, and http://www.yoursite.com/index.html as three different pages. A simple solution is to use a 301 redirect to point all of your pages to their “www” counterpart. You can also select the preferred domain that Google shows in the new Google Webmaster Tools console.

Get rid of Session IDs if you have a PHP site – have you ever seen a PHPSESSID variable added to the end a URL on a PHP page (it looks something like PHPSESSID=34908908)? This happens because PHP will add a unique PHPSESSID to URLs within your site if cookies aren't available. This can be extremely problematic for your site's search engine ranking. Google and Yahoo will see a unique PHPSESSID in the URL every time they visit a page on your site, and in turn think that said page is a different page each time. At worst, this could be viewed as duplicate content and get your site banned, and at best it will reduce the perceived value of each page. One solution that I've used successfully is to utilize url_rewriter.tags.

Put CSS and JavaScript in external files – nearly every site nowadays uses CSS and JavaScript for something. While both are great for enhancing user experience, neither will help your search engine ranking if left on your page. One of the factors that search engines consider when ranking your site is the percentage of code relevant to the search term. CSS and JavaScript can take up hundreds of lines of code, minimizing the importance of your text and in turn hurting your ranking. By putting them in separate files and simply including them in your page by reference, you can reduce hundreds of lines down to one and increase the amount of code in the file that is relevant content.

Minimize the use of tables in layouts – the debate about whether or not tables should be used in site design has been going on for years and there's no end in site. I fall somewhere in the middle – there are certain circumstances (like organizing tabular data) where I think tables still make the most sense, but I also appreciate the SEO benefits of using CSS layouts. CSS layouts drastically reduce the amount of code in your site that isn't content that the user sees. Just like moving CSS and JavaScript to an external file, the less on-page code that isn't content, the better. Check out www.searchenginefriendlylayouts.com for some free example layouts.

Validate your site – a site doesn't have to be perfectly coded to rank high in the search engines (there are many, many other factors), but valid HTML will help ensure that search engines and browsers alike will accurately see your page. Try using the official W3C Validator (http://validator.w3.org/) or install this handy Firefox extension (https://addons.mozilla.org/firefox/249/). Validating generally identifies areas of code that are redundant, unnecessary, or not accepted across all browsers. All of which will help make your site more search engine friendly.