Thursday, 29 June 2017
 
 
Optimizing Your Blog For The Search Engines PDF Print E-mail
If you have a blog and do not want to have it to consume you life with promotional and marketing efforts, you will have to turn instead to search engine optimization techniques.

Although there is an ongoing debated regarding the best ways to achieve search engine optimization, those who know about such things seem to agree on two points.

1) Maximum search engine optimization demands that you use specific, well chosen keywords to optimize the content of each of your blog’s pages; and,

2) You need to create either one-way inbound links to your blog, or reciprocal links.

The search engine optimization for your blogs should begin before you even build them, with keyword research. The first thing you need to learn, if your blog is to generate decent traffic, is what keywords will attract the greatest number of visitors for the smallest amount of work.

The easiest way to do this is to either pay for a daily or monthly subscription to WordTracker, or to use the Overture tool to research the number of searches which have been performed on every blog appropriate keyword of which you can possibly think.

Make a record of the number of searches which have been done on your selected keywords, and then analyze how many pages are already using those keywords by searching for each of them on Google.

In addition to determining the number of pages using them, look at the sites which are the leading competitors for them, according to their positions in the Google page rankings. You don’t want a keyword which is already in use by a highly ranked site.

What you do want in a keyword which will maximize your blog’s search engine optimization is a high number of searches, with a low number of sites already using it, and with those sites having low Google page rankings. If you find keywords which qualify on all a three counts, grab them and don’t let go!

Now you are ready to create your boog’s onpage search engine optimization. You accomplish this by using your selected keywordsat a density of about 1.5%, or six times for every three hundred words, on each page of your blog, and by including them in your page’s headers and titles.

You need to make sure that the other content of your blog is related to your keywords and useful to both your readers and the search engine spiders.

Finally, you can conclude your efforts for search engine optimization with offpage optimization, creating title links to your blog which contain your chosen keyword and submitting them to blog directories.

You can also join link exchanges and offer to feature links to other quality blogs in your blog, if your blog links will receive equal billing in them.

 
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Web Hosting Considerations For The Small Business
If you are operating a small business and are currently in the market for a web hosting service then there are a number of things that you need to take into consideration. Of course the first thing that you need to take into account is that you need to get the best deal that fits your needs. Its easy for the larger business, because they can just shoot the works and if they end up paying for services that they don't even need its no big deal.

Lets face it though, unless you plan on remaining small you have to get the best bang for your buck that gives you exactly what you need, nothing more and nothing less. If your website is one-hundred or less pages and doesn't have any data intensive features such as streaming videos then you can easily get by with a budget or entry level plan from any one of the many web hosting services that are out there.

These plans will all be in the range of $5. If however, you have upwards of one-hundred pages and the pages are heavily laden with content and pictures you may want to opt for shared hosting which is going to cost you somewhere in the area of $10. It will have the added bandwidth and memory that you will be needing.

What you are using your website for can figure in inconsiderably when you are in the market for a hosting service. For instance, if you plan on using your website for Internet marketing there are a few things that you will want to take into consideration. The first thing that you will want to consider is the intense level of competition you will be facing with any Internet business and the level of sophistication that your competition is going to be using to compete against you.

Far too many Internet business people that are new to the game can be overly optimistic with regards to the level of success that you are expecting and the amount of time that it will take to reach that level. This means that if you are going to be competing on the Internet you have to take that into consideration when selecting a web hosting service and the features and options that they offer.

SEO or search engine optimization should be your main consideration and what it refers to is the process by which you enhance the positioning of your website in the search engines on the Internet. You have the option of simply paying a web hosting service to do it for you and many of them offer this service or you can do it yourself.

If you plan on doing it yourself there will be tools that you will need your hosting service to provide for you to do it. Take a little time to learn about SEO online, so you can determine what tools you are going to be needing and then you can find a web hosting service that offers them.