Thursday, 18 July 2019
 
 
Optimizing Your Blog For The Search Engines PDF Print E-mail
If you have a blog and do not want to have it to consume you life with promotional and marketing efforts, you will have to turn instead to search engine optimization techniques.

Although there is an ongoing debated regarding the best ways to achieve search engine optimization, those who know about such things seem to agree on two points.

1) Maximum search engine optimization demands that you use specific, well chosen keywords to optimize the content of each of your blog’s pages; and,

2) You need to create either one-way inbound links to your blog, or reciprocal links.

The search engine optimization for your blogs should begin before you even build them, with keyword research. The first thing you need to learn, if your blog is to generate decent traffic, is what keywords will attract the greatest number of visitors for the smallest amount of work.

The easiest way to do this is to either pay for a daily or monthly subscription to WordTracker, or to use the Overture tool to research the number of searches which have been performed on every blog appropriate keyword of which you can possibly think.

Make a record of the number of searches which have been done on your selected keywords, and then analyze how many pages are already using those keywords by searching for each of them on Google.

In addition to determining the number of pages using them, look at the sites which are the leading competitors for them, according to their positions in the Google page rankings. You don’t want a keyword which is already in use by a highly ranked site.

What you do want in a keyword which will maximize your blog’s search engine optimization is a high number of searches, with a low number of sites already using it, and with those sites having low Google page rankings. If you find keywords which qualify on all a three counts, grab them and don’t let go!

Now you are ready to create your boog’s onpage search engine optimization. You accomplish this by using your selected keywordsat a density of about 1.5%, or six times for every three hundred words, on each page of your blog, and by including them in your page’s headers and titles.

You need to make sure that the other content of your blog is related to your keywords and useful to both your readers and the search engine spiders.

Finally, you can conclude your efforts for search engine optimization with offpage optimization, creating title links to your blog which contain your chosen keyword and submitting them to blog directories.

You can also join link exchanges and offer to feature links to other quality blogs in your blog, if your blog links will receive equal billing in them.

 
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A Comprehensive Mini-Guide To Web Hosting
What is web hosting: In the simplest words, web hosting is putting up your website or domain on the World Wide Web (www) Network. ‘Putting up’ is termed as hosting. Web hosting is done in order to give access to the world to your site (your page or the contents). Web hosting is done with the help of a server, which is connected to the internet.

In order to have your page/site connected to the web, you will have first to name it. The page/site name is called domain name. There are free domains where you need not pay for hosting, but here you have very restricted services. Hence, it is good if you have a low cost domain hosting if you have a low budget, but paid is preferable to the free services. Domain names usually end with .com. However, there are other suffixes like .org, .edu, .info, .in, .net and so on, which are as popular. Some suffixes indicate the business they are in like .edu will definitely be educational; .au is from Australia, .ro from Romania, and so on. When you choose a domain name, you must keep in mind that it will represent you on the web. So, choose a simple and concise name, preferably one that reflects or is your brand name. Simplicity is as important as accuracy as people will need to remember it to get back to you. It should not be too difficult to remember.

Once you decide on the domain name, you will have to turn your attention to the other factors required for a good web hosting decision, i.e. capacity of storage for your domain, traffic transfer capacity, customer support services, and reliability of the servers.

For storage capacity, you will need a minimum of 500 MB, which will be up gradable by your web host when you feel you need it. This usually involves a hike in the web-hosting price as well. With regard to traffic transfer or bandwidth, most web hosts offer about 100 GB traffic transfer per month which is okay for a small to medium website. Please take care that this is included as without the traffic to your website, your site will be dead. Some web hosts who charge very less for hosting will have additional prices for traffic transfer. Be sure you know about it and agree to it. Once you are with a web host, changing is cumbersome.

The most critical factor is service support. In order to have a good traffic and build good rapport your website should be always functional. In case there are some problem in accessing, opening of pages, or downloading, the web host should be able to settle the problem as fast as possible as time will cost you money and business rapport. Ideally, they should provide you with round the clock, seven-days-a-week service for paid services.

Last but not the least; their server’s reliability is synonymous with the reliability of your site in the eyes of your customers. If your site throws up ‘server not available’ all the time, your customers will shift their business elsewhere. Hence, you have to ensure that your web hosting is done by reliable and up-to-date servers, which can and will provide round the clock service with adequate back up in case of any interruption. They have to assure you to deliver 99.5% uptime, and their backup plans.