Saturday, 04 April 2020
 
 
Choose A Domain Name That Floods Traffic To Your Website PDF Print E-mail
Choosing a domain name is a very critical part of your website marketing strategy.

By choosing a domain name that targets the specific keywords for your website you'll flood your website with laser targeted traffic by enhancing click through response.

Pick a domain name that gives your prospects what they most desperately desire. By including the keywords in your domain name that are your customers desires, including them in your marketing messages and your website content you can't help but flood traffic to your website!

Wondering what your customer's desires are? If so, you'll need to determine what your really selling. Let's look at an example product here: home security alarm system.

Keep in mind few people know, nor do they care what the heck the product looks like or the features of the product such as size, color, weight, speed, or availability. The only thing they have an interest in is the "results" your product will achieve for them. It all boils down to what's-in-it-for-me?

Why would a prospect purchase a home alarm system? What's-in-it-for-them? If you think for just a moment you'll come up with the right answer.

Yes, it's to protect their jewelry or valuables while they are at work or when the house is empty.

You must stop thinking of yourself or the features of your product to determine what your customer's deepest desires are. By turning your product or service features into "benefits" or "results" you'll be able to hit their hot buttons and flood traffic to your website in the process.

The easiest way to turn features into benefits is to list all the features of your product or service on a piece of paper first. (a feature is a characteristic of a thing: size, color, weight, speed, availability) Then one by one turn each feature into a benefit for your customer. What's-in-it-for-me-- save money? youthfulness? friends? security? money? power? luxury? prestige? thinner body? obedient pet?

The traffic driving potential of keyword targeted domain names is awesome, provided that you research your target market and satisfy their "true" needs, desires and benefits. Once you have established this system for marketing, you'll be able to use your domain name to construct specific ad campaigns targeted to specific markets even if your website offers multiple products and services.

To take it a step further, you could formulate a domain name that works like a headline for a classified ad. When you break a headline down it should have several different parts. It should fan the flames of desire with a hint of information about solving a specific problem, satisfying a need, providing a benefit, or invoking curiosity with a call to action. Your domain name should contain as many of these "headline characteristics" as possible. Try and phrase the keywords into something relatively short, catchy and easy to remember.

Keep in mind "what's-in-it-for-me?" as to "what your really selling". The job of your domain name is to act like a headline to drive targeted traffic to your website by "scratching the itch of your customers." If you've found the right words to scratch that itch, then ONLY YOU can put it to use in your domain name. You'll find that not only will you do better on your search engine rankings you'll also attract a lot more attention with your pay per click ads or any type of advertising you use.

 
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What are Virtual Private Servers (VDS) and their advantages?
Do you think that Virtual Private Server also known as VPS is a popular and a new concept? No it is an old concept of dividing a physical device, which is large and costly into many parts and allowing more and more people access to it at affordable price. It is just more than shared server and less than a dedicated servers. Virtual Private Server is similar to a building, which is divided into different flats, and each flat is independent unit having its own drawing room, kitchen and its own lock and key.

VPS is a hosting environment that gives you your own machine. Each VPS is a private and protected area that operates as an independent server. The VPS allows multiple customers to share the expense of hardware and network connections (and completely eliminate the hassle of maintaining it all) without sacrificing performance or the freedom to run whatever software they choose. Every VPS has its own complete directory structure and set of dedicated applications (web server, mail server, etc.). And each VPS can be rebooted without affecting any other VPS on the physical server.

Virtual Private Servers Known by different names Virtual Private Server, VPS, VPS Server, VDS, Virtual Dedicated Server, Virtual Shared Server have same meaning that is, partition of Dedicated Server. Virtual Private Servers are more costly than a shared hosting plan, but if you don't want to pay for dedicated server, then the choice is VPS. VPS bundles the privacy, performance, and controls of a dedicated plan but because it's on a shared server, it's more
affordable.


Advantage of Virtual Private Server (VDS)

1. Setup of servers in minutes
2. Utmost reliability and security
3. True root access on your own virtual dedicated server.
4. Install the software you want!
5. Increase server utilization and maximize server potential
6. Increase profitability through better management
7. Leverage of hardware and software investments
8. Provide complete self-administration panels
9. Manage servers with a minimal skill set
10.Minimize software license and support requirements
11.Create your own virtual disks for your server, including swap!

Virtual Private Server technology allows your Server to be completely isolated from every other Server on the same physical machine - other users are unaware of you, can not access your files (unlike some shared hosting solutions!) and, importantly, can not crash your server. For you, this means that you get the utmost reliability and security - features that your website deserves.