Sunday, 17 December 2017
 
 
Buying Long Domain Names? Is it worth it? PDF Print E-mail
The long held wisdom is that domain names should be short and memorable. Of course, it is great when you can get a short name that really works for your business but sometimes that is tough. So why not go for a longer one?

The idea that domain names must be short is not as valid as it once was. There are many successful web sites that have long domain names such as FreeCreditReport.com. This article will teach you when it is okay to buy a long domain name and why you would want to.

The Long and Short of Domain Names
Long domain names are a good way to go when your Web site is only going to generate traffic from online advertising such as Google's AdWords or natural search engine results. On the Internet people find your site by clicking on hyperlinks which already have your Web site's domain name typed in for them. So if you have a long domain name it is already there for your visitor and they do not have to remember it.

For example, suppose you own a Web Hosting Company and you specialize in offering cheap web hosting. Why not call your site CheapWebSiteHosting.com? It's long but it communicates a lot to the customer and perhaps even more valuable is that it will communicate important information to search engines about your site. How you ask?

Search engines use the words in your domain name as one method of discovering what your web site is about and they use that information to help determine where to rank you in the search results list. So if you have the words "cheap web site hosting" in your domain name then search engines will use that information to possibly rank you higher than a domain name that does not contain those words. So by naming your site "CheapWebSiteHosting.com" you have an advantage over SmithWebSiteHosting.com when people search the phrase "cheap web site hosting."

So, if your business is tightly focused on cheap hosting anyway you might as well use those words in your domain name if it means that search engines will match you better than those sites without those keywords in their domain name.

Domain Names in Mass Media
What about non-internet marketing? Are long domain names okay for radio or television? The answer is yes as long as it can be remembered. If you watch tv at all I'm sure you've seen ads for freecreditreport.com. That's a pretty long domain name considering not too long ago you needed to have a name like amazon.com or eBay.com to be viable. But even as I am writing this the domain name freecreditreport.com came to mind instantly. Thats a pretty good domain name for a long one. In our sample scenario, I would say that a site called cheapwebsitehosting.com will be remembered by people who have an interest in saving money on hosting. The key is to put together words in your domain name that flow naturally. "Cheap Web Site Hosting" is natural English. But WebSiteHostingCheap.com would almost certainly be a problem in the mass media.

So, should you go for a long domain name next time you buy a domain name? That will ultimately depend on whether you can get a short version that you find suitable and how important the slight edge in search engine results is worth to you. But at least you can keep these factors in mind you buy a domain name. You just may find that a long domain name is a reasonable way to go for your business.

 
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Latest June 2011 FatCow Coupon and Promo Codes: Working and Verified
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What A Newbie Webmaster Should Know About Domain Registration
Domain Name Registration

Affordable domain name registration was extremely difficult to be found in the past. In fact, all domain name registrars used to charge a flat fee of $70 which was to register your domain name for two years.

Now there has been an explosion of companies that offer affordable domain name registration. Some will register your domain name for less than $15 a year, especially if you are registering multiple sites for a number of years at the same time. Be aware that you may have to have a number of variations of your ideal site name as you often find that the more popular terms have already been registered or reserved for future use.

If you are serious about your online presence then it is essential to consider a bulk domain name registration. The most obvious benefit of having a bulk domain name registration is that your site will appear higher on the search engines. That may be incentive enough but registering as a .net, .biz, http://.co.uk, .la or other domain names too has a far greater benefit which many people do not think about.

A major benefit of having a bulk domain name registration for your site is to prevent the more unscrupulous cyber sitters from piggybacking on the success of your website. Imagine if you could register as a google.au and benefit from the millions of people who use a Google site every day? You see how this could work to someone’s advantage if Google hadn’t performed a bulk domain name registration to prevent this. The extra cost to have a bulk domain name registration can be minimal and there are a number of web domain registrars who offer bulk discounts to their customers.

Wholesale domain name registration is an increasingly popular way for webmasters to register multiple domain names at the same time at a fraction of their individual costs combined. A new marketing technique has been sweeping the World Wide Web recently where webmasters create hundreds of websites with only a small amount of text to attract visitors by keyword searches and wholesale domain name registration has led to this process being simplified.