Friday, 20 July 2018
 
 
Buying Long Domain Names? Is it worth it? PDF Print E-mail
The long held wisdom is that domain names should be short and memorable. Of course, it is great when you can get a short name that really works for your business but sometimes that is tough. So why not go for a longer one?

The idea that domain names must be short is not as valid as it once was. There are many successful web sites that have long domain names such as FreeCreditReport.com. This article will teach you when it is okay to buy a long domain name and why you would want to.

The Long and Short of Domain Names
Long domain names are a good way to go when your Web site is only going to generate traffic from online advertising such as Google's AdWords or natural search engine results. On the Internet people find your site by clicking on hyperlinks which already have your Web site's domain name typed in for them. So if you have a long domain name it is already there for your visitor and they do not have to remember it.

For example, suppose you own a Web Hosting Company and you specialize in offering cheap web hosting. Why not call your site CheapWebSiteHosting.com? It's long but it communicates a lot to the customer and perhaps even more valuable is that it will communicate important information to search engines about your site. How you ask?

Search engines use the words in your domain name as one method of discovering what your web site is about and they use that information to help determine where to rank you in the search results list. So if you have the words "cheap web site hosting" in your domain name then search engines will use that information to possibly rank you higher than a domain name that does not contain those words. So by naming your site "CheapWebSiteHosting.com" you have an advantage over SmithWebSiteHosting.com when people search the phrase "cheap web site hosting."

So, if your business is tightly focused on cheap hosting anyway you might as well use those words in your domain name if it means that search engines will match you better than those sites without those keywords in their domain name.

Domain Names in Mass Media
What about non-internet marketing? Are long domain names okay for radio or television? The answer is yes as long as it can be remembered. If you watch tv at all I'm sure you've seen ads for freecreditreport.com. That's a pretty long domain name considering not too long ago you needed to have a name like amazon.com or eBay.com to be viable. But even as I am writing this the domain name freecreditreport.com came to mind instantly. Thats a pretty good domain name for a long one. In our sample scenario, I would say that a site called cheapwebsitehosting.com will be remembered by people who have an interest in saving money on hosting. The key is to put together words in your domain name that flow naturally. "Cheap Web Site Hosting" is natural English. But WebSiteHostingCheap.com would almost certainly be a problem in the mass media.

So, should you go for a long domain name next time you buy a domain name? That will ultimately depend on whether you can get a short version that you find suitable and how important the slight edge in search engine results is worth to you. But at least you can keep these factors in mind you buy a domain name. You just may find that a long domain name is a reasonable way to go for your business.

 
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Latest June 2011 FatCow Coupon and Promo Codes: Working and Verified
In in the present day's world we all wished to have our personal mark within the internet both by displaying our talents, curiosity or just for business. All of us do that by setting-up our own website.

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What To Look For In Web Hosting Selection
So, you decided to host your domain or website on the World Wide Web. Good, do you know how to decide on the best web-hosting package? Let me help you with a few guiding points to make a good and informed decision. There are a great number of factors in choosing and I am going to describe each very briefly:

1.Reliability of the server and Uptime
2.Traffic Transfer or Bandwidth
3.Disk or storage space
4.Technical or service support
5.Add-ons capacity

Reliability of the servers and Uptime: The servers of the web host should be reliable and should have a continuous uptime of a minimum 99.5%. The server reliability translates into the availability of your website on the net. If someone tries to access your site and they get ‘server not found’ message too many times, they will shift their business elsewhere. A good web host will guarantee 99.8% uptime round the clock 7 days a week.

Traffic Transfer or Bandwidth: Traffic transfer or bandwidth refers to the capacity of the web host to accommodate simultaneous access to your website. This is measured by the bytes number (amount) transferred by your site when web surfers access your site on the web. All web hosts will charge for this service and there is no such thing as ‘limitless bandwidth’. It is good if you can find out the details before hand so as to avoid bad surprises with high bills for data transfer. A simple website will be comfortable with about 50 GB to 100GB.

Disk or storage space: As important as the traffic transfer size, is the disk or storage space. Similarly, you should look out for a minimum 200 MB. Many web hosts will and can offer you larger disk / storage spaces, which is absolutely fine. However, keep in mind that even if you are a totally professional site you may not need more than 5000 MB. So, a realistic move is to aim at 200– 1000 MB as disk/storage space.

Technical support: Look for history of the web host and find out their approach and time of rectification of different problems that can crop up with the server and sites. All web hosting entities will assure you of round-the-clock service seven-days-a-week. However, very few really function this way. It is very important to have a good service support so as to have an interrupted access to your site. Be careful of free services and false assurances in this field as it can destroy your business with lack of proper support.

Add-ons capacity: You should be able, unless you prefer otherwise, to add, update, and delete things in your website yourself. The most normal of these things would be managing your email, passwords and creating different accounts. There are more advanced features with the control panel of the host, which could allow you to add or delete extra items on your website directly. You should find out the amount of liberty your host can extend to you.

In case you are planning to run a business complete with financial transactions, order forms, you will need additional services like secure server for credit card encrypting and the like.

Other plus points are email auto-responders, mail forward, re-routing, and multiple accesses. This would ensure that your negotiations cover all bases.