Wednesday, 23 August 2017
 
 
Buying Long Domain Names? Is it worth it? PDF Print E-mail
The long held wisdom is that domain names should be short and memorable. Of course, it is great when you can get a short name that really works for your business but sometimes that is tough. So why not go for a longer one?

The idea that domain names must be short is not as valid as it once was. There are many successful web sites that have long domain names such as FreeCreditReport.com. This article will teach you when it is okay to buy a long domain name and why you would want to.

The Long and Short of Domain Names
Long domain names are a good way to go when your Web site is only going to generate traffic from online advertising such as Google's AdWords or natural search engine results. On the Internet people find your site by clicking on hyperlinks which already have your Web site's domain name typed in for them. So if you have a long domain name it is already there for your visitor and they do not have to remember it.

For example, suppose you own a Web Hosting Company and you specialize in offering cheap web hosting. Why not call your site CheapWebSiteHosting.com? It's long but it communicates a lot to the customer and perhaps even more valuable is that it will communicate important information to search engines about your site. How you ask?

Search engines use the words in your domain name as one method of discovering what your web site is about and they use that information to help determine where to rank you in the search results list. So if you have the words "cheap web site hosting" in your domain name then search engines will use that information to possibly rank you higher than a domain name that does not contain those words. So by naming your site "CheapWebSiteHosting.com" you have an advantage over SmithWebSiteHosting.com when people search the phrase "cheap web site hosting."

So, if your business is tightly focused on cheap hosting anyway you might as well use those words in your domain name if it means that search engines will match you better than those sites without those keywords in their domain name.

Domain Names in Mass Media
What about non-internet marketing? Are long domain names okay for radio or television? The answer is yes as long as it can be remembered. If you watch tv at all I'm sure you've seen ads for freecreditreport.com. That's a pretty long domain name considering not too long ago you needed to have a name like amazon.com or eBay.com to be viable. But even as I am writing this the domain name freecreditreport.com came to mind instantly. Thats a pretty good domain name for a long one. In our sample scenario, I would say that a site called cheapwebsitehosting.com will be remembered by people who have an interest in saving money on hosting. The key is to put together words in your domain name that flow naturally. "Cheap Web Site Hosting" is natural English. But WebSiteHostingCheap.com would almost certainly be a problem in the mass media.

So, should you go for a long domain name next time you buy a domain name? That will ultimately depend on whether you can get a short version that you find suitable and how important the slight edge in search engine results is worth to you. But at least you can keep these factors in mind you buy a domain name. You just may find that a long domain name is a reasonable way to go for your business.

 
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Latest June 2011 FatCow Coupon and Promo Codes: Working and Verified
In in the present day's world we all wished to have our personal mark within the internet both by displaying our talents, curiosity or just for business. All of us do that by setting-up our own website.

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Web Hosting , Real Estate In CyberSpace
As the internet market has grown and assimilated into global culture, becoming an integral part of our daily lives, more and more companies, small businesses, non-profits, and individuals are embracing the web, all desiring their own websites, tailored to their specific needs and interests, and expressing their goals and visions, while targeting specific audiences. Even individuals and companies known for their old-fashioned tenets and inflexible standards, are giving way to new standards in advertising and mass-marketing so easily and readily available on the web.

One of the greatest assets of the web is its ready accessibility from anywhere on the globe by the click of a mouse. All one needs is a computer, handheld device, or such peripheral with an Internet connection, and presto! You are connected to an enormous database of information on everything possible: from real estate and brokerage negotiations, to educational documents, research, and studies, to entertainment, media, and games; to libraries, health resources, and so much more - the list is 'virtually' endless.

Numerous web hosting companies have sprouted all over the globe, each outfitting clients with hundreds of MB of web space and domain names, as well as extra features such as easy to use templates for building websites, numerous mailboxes, large quotas for data transfer (20-60GB per month), marketing strategies, visitor statistical reports such as Urchin, password protection, FTP access, web blogs, audio and video streaming, PERL Debuggers, Message boards, Guestbooks, and hit counters in CGI script, mailing lists and autoresponders, file management and tech support resources, as well as live telephone support, often 24 hours a day. E-commerce sites will want to have additional special features that enable quick and seamless financial transactions, with secure encryption and SSL Digital Certificates, for visitors to their sites wishing to purchase products or services online.

Some web hosting companies such as the award-winning Earthlink Company based in Atlanta, GA in the United States, offer dual platforms, such as Unix and Windows. Considered the most versatile operating system, the Unix system supports freeware and shareware programs and offers maximal security. On the other hand, the Windows system hosts webpages designed in Microsoft Access as well as ASP or Active Server Programs. Depending on the needs of the client, web hosting companies offer a wide variety of services and amenities, with each increase in web space offering a substantial increase in web services accordingly. A general rule of thumb is that the client gets as much as they are willing to pay for.

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The last but not least kind of web hosting, is collocation, in which the client provides all services such as hardware and software and the only task relegated to the web host is to ensure that the server remains connected to the internet. Collocation is truly for only the "die-hard" techie that has exceeded the generous boundaries of dedicated hosting.