Wednesday, 20 February 2019
 
 
7 Strategies to Choosing an Effective Domain Name PDF Print E-mail
A friend of mine calls me the "Domain Queen", since at one time I owned around 50 domains. I've let many of them go (I own only 22 now) as my business has changed and developed, or I've just simply lost interest in the project. I'm often asked how I go about picking effective domain names, so as the "Domain Queen", I'll share my thought process with you.

1.What's the purpose of the domain name? Are you planning on using this name as the main website for your company, as a one page sales letter site, or squeeze page site? If the domain name will be your primary company website, try and find the closest version to your company name that you can. If you're just starting out, choose your business name and domain name with care. When I started my virtual assistant practice, I chose the name SOHO Business Solutions, as I thought everyone knew that SOHO stood for Small Office, Home Office. I think I've run into 2 people in my 7 years in business who knew what that acronym stood for. If I had it to do over again for this business, I would choose a business name and domain name with virtual assistant in the title, like InternetMarketingVirtualAssistant.com, a name I just recently purchased.

If the purpose of a domain is for a one-page sales letter site or a squeeze page, think ahead as to how you might promote this site. Because content is king in today's internet marketing world, there's little chance that either of these types of sites would be picked up by the search engines on key words. Therefore, your best promotion strategy is PPC, or "pay per click", where you're buying keywords for placement in search engines. If you're buying keywords from Google, for example, the paid listings appear at the top of a search in a blue box, or down the right-hand side of your screen. You want to be sure that the info displayed there is compelling enough to get someone to click and visit your site. So, for example, I've created a squeeze page, GetMoreClientsOnline.com, which has a compelling solution to a common problem that my clients have, as a side door gateway to my OnlineBizCoachingCompany.com coaching website.

2. Brainstorm a list of ideas of the problem you're trying to solve or the solution that you have. A domain name that clearly indicates what you do, or a problem that you solve, or a solution that you have to a problem will give a visitor a fairly clear picture of what s/he'll find on your website. What I typically do is go to my domain registrar, www.UltraNetDomains.com, and just start plugging in the names I'm brainstorming until I come up with 3 or 4 that are available. If the domain name that you type in isn't available, the service will come up with 10 or so alternates for you to consider. I found this alternate listing quite helpful recently in picking the name of an article directory site that I want to create.

3. For SEO (Search Engine Optimization) purposes, it helps to have your keywords in your domain name. Marla Regan, who's a professional organizer, has put two keywords in her domain name, OrganizedTime.com. Retirement Coach Lin Schreiber has her keyword niche in her domain, RevolutionizeRetirement.com. Consultant John Reddish has the desired outcome keywords in his domain, GetResults.com. I own a domain that I haven't yet developed for house sitters, BecomeAHouseSitter.com. Before buying your domain, make a list of keywords that someone might use to find you online. This list could include your industry, your target market or niche, a problem your target market has, or a solution that you can offer.

4. Shorter is better, if it's to be your primary domain. I haven't always followed my own rules here, as I tend to have business names that are quite lengthy. If the domain name is going to be your primary domain where your primary email address will be housed, you want your domain name to be as short, catchy, and memorable as possible. After a few times of spelling out your lengthy email address, you'll come to appreciate the beauty of a short domain name. Your domain name can contain up to 67 letters and numbers, although I would encourage you not to have one of this length, and can contain no special characters other than hyphens.

5. Purchase your your given name as a domain name. I typically tell my clients not to try and brand their given name as their business name, as that takes many years, much money, and lots of hard work to have the name recognition of Oprah, for example. However, it still pays to purchase your given name as a domain name, as well as any common misspellings of your name. Many people think my name is Donna Gunther, with an "h" in the last name, but I've been unable to register that common misspelling of my name, as a photographer in Venice, CA, has owned in since 2000. Once you've purchased your name as a domain, you can redirect it to your primary website. This means that when someone types in a domain, they land at the website to which you pointed that domain. So, currently DonnaGunter.com redirects to OnlineBizCoachingCompany.com because I don't want to use my name as a website, although that might change in the future.

6. Buy the .COM version of the name if it is available. When people hear a domain name, they "hear" .COM whether it's .NET or .BIZ or .ORG or whatever. So, it pays to find a domain name that you like that is part of the .COM family. If you just can't get the name you want, try a hyphenated version of the .COM name. For example, when I was seeking a domain name for my Self-Employment Coaching Gym, I really wanted SelfEmploymentSuccess.com, but it wasn't available. However, Self-Employment-Success.com was available, so I grabbed that. Many SEO specialists state that search engines like hyphenated names, and many online business owners use hyphenated keywords in their domain names to be more attractive to search engines. I don't have a clear answer as to the validity of this theory, so I just advocate going this route before having to resort to the .NET or .BIZ of the name you desire. Some domain name holders may be willing to sell you the domain name that you want. You can find out who owns a domain name by checking the WhoIs Registry at Internic, http://www.internic.net/whois.html. For info about country codes (two-letter) top-level domains (.UK or .CA, for example) visit http://www.uwhois.com/cgi/domains.cgi?User=NoAds

7. Consider owning other versions of your primary domain name. If you are registering the .COM version of a domain for your business, you may also want to secure variations of the name, alternate spellings, common misspellings, and the .NET and .ORG versions of your domain and repoint them to your main site to keep them out of the hands of your competitors. You can also go broke very quickly by purchasing all of these variations, so exercise some restraint in your purchases and don't go crazy with purchasing every single variation of your domain name. For my coaching company site, I own both the OnlineBizCoachingCompany.com and OnlineBusinessCoachingCompany.com and decided that was good enough.

Your domain name is the beginning of the establishment of your presence online, Take some time and put some thought into the process so that the domain name serves you well in the years to come, and is an effective tool for helping you get more clients online.

 
< Prev   Next >
Latest Fat Cow Coupon for June 2011
In the case of chosing a service provider with regards to a website name and associated hosting providers, no service providers come as recommended than FatCow. The company extends a variety of lucrative offers for web site owners, bloggers, and people who are within the web businesses. The one constraint that seems an enormous wall for the users is the bills incurred on these services. Because it requires a huge sum of money, value financial savings and added advantages are one thing that the individuals count on.

The perfect option that heals the thorns of the expenses is the coupon codes offered by the FatCow. These discount codes are supplied for reasonable domains, selected internet hosting options, devoted servers purchase and on other plans so forth. Being the perfect assist for the online masters and firms, the low cost coupon codes ship every additional benefit which can be requested by the users within the term of financial advantages.

The FatCow coupons code are supplied to the shoppers who buy FatCow products in a bulk or underneath a prescribed value range. The codes incorporate some numeric digits to be crammed in on the subsequent buy of the products of the FatCow. Company dedicates distinct FatCow coupons to the users on each purchase of domains, dedicated severs, reseller servers and different hosting services. These promo codes are validated for a given time period and up to some proportion of the gadgets purchased. Some are meant to be used with the small product buying and others for the majority one. Whether orders are small or enormous, savings are confirmed on every promotional code at FatCow.

For online businesses, FatCow presents even more. It is continuously noticed that online companies buy SSL certificates and several other different hosting related utilities to serve their businesses better. The associated e-commerce packages provided by FatCow are very useful while purchasing the web hosting house and other area buying options.

The FatCow promotional codes are the best add-ons for an internet masters. Whether you might be an advance user, newbie or mid degree, FatCow has a promo code on provide for all your needs. It is time to reap the benefits of all the promo codes and gives made up by the FatCow for his or her world users.

WebbyPlanet.com, an e-commerce website online specialised in coupons, rebates, sales and free shipping, affords discount FatCow Coupon Codes and FatCow Promotional codes. Get Reductions with FatCow Coupons, FatCow Promo Code
 
Web Hosting: Defining The Office Space
The web hosting solution for a home-based business will likely be radically different from the needs of a large ecommerce site. The use of a web host is essentially the cyber-office lease for your Internet business. The web hosting solution houses the files you will need to upload and can store you online company data.

There are three primary web-hosting solutions and each one is designed to accommodate a specific need. This article will take a look at these three solutions and what type of business may require each solution.

Co-Located Server Hosting

We will start with the most comprehensive solution first. This type of web hosting is in-house and will typically cost the most. You will need to purchase one or more server specifically for your company use. This server will need to be monitored and will likely require an in-house Internet Technician (IT).

This solution works for larger companies with either lots of data to store or who want to be able to work on any solution regarding their web hosting immediately.

Dedicated Hosting

This plays a similar role to the co-located server hosting option in that you have your own server taking care of your online data. In this case, however, the server is located off-site and is maintained by a third party. Middle to large sized firms would likely use this option to maintain the highest possibility of uptime without the need for an in-house IT.

Shared Hosting

This is the most cost effective method of hosting and takes care of the majority of personal and small businesses sites. Most Shared Hosting options are less than $100 per month (often much less). Many of these same services are adaptable to allow for ecommerce solutions.

There are other options in web hosting solutions, but they typically fall into these three categories. Obviously the Co-Located Server Hosting option will be the most costly and labor-intensive solution, but it will be the best solution for the large business managing hundreds and thousands of transactions online.

The Dedicated Hosting option may be a good fit when a growing company needs a high ceiling for data as well as the comfort of knowing their fate isn’t tied to a server with multiple accounts.

The Shared Hosting solution is perfect for a business startup because it provides a cost effective way to get online without breaking the bank. Some Shared Hosting solutions provide the tools to allow their customers to develop their own ecommerce sites through template rich designs. Remember, just because the server is shared with others doesn’t make it a bad solution. To say otherwise would be to say an office building is bad because it contains more than one office.